ASM Cat 2,3

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Distributor management :

Ensure Distributor get Maximum ROI as per the Industry standards.

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Inventory Management

§ Distributor maintains 2 weeks inventory at all times apart from Market credit

§ FIFO and Expiry management.

§ Make sure Distributors receive fresh stocks similarly Retailers also get the same fresh stocks.

§ Monitor and follow the First in First out stocks flow system to avoid expiry stocks.

§ Claim process :- Claims to be submitted in the same or next month to avoid delay and ensure all the claims to be checked and provided the supporting documents for quick reimbursement

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POSM Management:
Track the POSM received and utilised in the market.

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Competition Management:

Ø Monitor, analyse and report the Competitor Price, Promotions, new launches and Marketing activities to take the necessary steps to ensure the sales targets happen and report the same to RH Sales & Distribution Cat- 1, 2&3.

Ø Execute, review and promote the sales of Cat 2&3 products by extending support through distribution network Expansion activity to the entire Sales team, with an objective to achieve the business targets.

Ø Develop market intelligence, competitor analysis report & market share report expansion of distribution network as per the target.

Ø Ensure to collect/recover the sales realisation and out standings. Operate on cash & carry model

Ø To coordinate with respective RH & Distribution Manager and identify the Gap areas where there is zero or low presence of our Cat 2&3 Milk products.

Ø To conduct market surveys to understand the sales potential of areas and get competitor's details & market share and strategies adopted by them periodically.

Ø Prepare launch plans / GTM for new markets & gap areas of existing markets & successfully launch Heritage Milk Products in such assigned areas.

Ø Administration of CAT- 2&3 Sales Offices, by optimum utilization of resources, approved budgets and Cost Control in general and Sales & Distribution costs in particular.

Critically examine the expenses made under each cost head and devise measure to reduce costs. Ensure the expenses under the approved budgets.

Ø Placement of Freezers in the market, review its productivity and conduct periodical assets audits to ascertain the assets.

Ø Effective control to minimize the leakages & damages and keep the same within the allocated budgets.

Ø Optimum utilization of manpower & ensure deployment as per the plan.

Ø Training / hand holding / development of the team and review their skill and competency gap on a periodic basis and suggest appropriate training methods / modules for improving the employee's skills and competency.

Ø Organize customer contract programs and addressing complaints.