Data Research Analyst

1 week ago

Bengaluru, Karnataka, India Juego Studio Pvt Ltd Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Role OverviewWe are seeking a B2B Outreach & Market Research Specialist to drive our outbound marketing and sales prospecting initiatives. This role combines market research, prospecting, MarTech operations, and technical automation, ensuring a consistent flow of high-quality leads into the pipeline.The ideal candidate is detail-oriented, tech-savvy, and experienced in using modern B2B marketing/sales tools to identify, enrich, and engage potential customers.Key Responsibilities Market & Pre-Sales Research

  • Conduct market research to identify target industries, segments, and Ideal Customer Profiles (ICPs).
  • Research decision-makers using LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, and other enrichment platforms.
  • Build and manage prospect lists aligned with ABM strategies.

Prospecting & Database Management

  • Manage, enrich, and update lead databases/CRMs (HubSpot, Salesforce, Pipedrive, or similar).
  • Ensure data accuracy, segmentation, and enrichment for high-quality outbound targeting.
  • Maintain a structured lead pipeline to support sales and marketing campaigns.

Campaign Execution Support

  • Support the execution of outbound campaigns across email, LinkedIn, and multi-channel touchpoints.
  • Collaborate with sales/marketing teams to design outreach cadences that maximize engagement.
  • Track and report campaign performance metrics (open rates, reply rates, meetings booked).

Marketing Technology Operations

  • Operate and optimize sales outreach platforms (Outreach, SalesLoft, Lemlist, ).
  • Support ABM platforms (6Sense, Folloze) for account prioritization and engagement.
  • Use optimization/personalization platforms (Intellimize, Optimizely) to refine outreach experiences.
  • Leverage data enrichment tools (Leadspace, Clay, ZoomInfo, Clearbit, Apollo).

Technical Skills

  • CRM Systems: HubSpot, Salesforce, or Pipedrive database management, segmentation, reporting.
  • Sales Outreach Tools: Outreach, SalesLoft, Lemlist, Instantly,
  • ABM Platforms: 6Sense, Folloze, Demandbase (preferred).
  • Data Enrichment Tools: Apollo, ZoomInfo, Lusha, Clearbit, Leadspace, Clay.
  • Marketing Automation: HubSpot Marketing Hub, Marketo, or Pardot (nice-to-have).
  • Personalization/Optimization Platforms: Intellimize, Optimizely, Mutiny.
  • Data Handling: Intermediate Excel/Google Sheets (lookups, pivot tables), SQL (basic queries), or Python (nice-to-have for automation).
  • Integration & Workflow Automation: Zapier, Make (Integromat), or API-based integrations.
  • AI/LLM Tools: ChatGPT, Jasper, or similar — for research, personalization, and automation.

Qualifications

  • 2–5 years of experience in B2B lead generation, pre-sales research, or marketing operations.
  • Strong knowledge of ICP building, database enrichment, and outbound campaign support.
  • Proven ability to use and integrate multiple MarTech tools effectively.
  • Analytical mindset — comfort with data-driven decision making.
  • Excellent written communication skills (for outreach personalization).

Preferred Skills (Nice-to-Have)

  • Exposure to data visualization/reporting tools (Power BI, Tableau, Google Data Studio).
  • Familiarity with coding (Python/SQL) for automation and data enrichment.
  • Understanding of ABM strategy and enterprise B2B buyer journeys.

What Success Looks Like

  • A well-researched, enriched, and segmented prospect database aligned with ICP.
  • Seamless execution of multi-channel outreach campaigns with measurable engagement.
  • Effective use of MarTech stack to optimize prospecting, personalization, and reporting.
  • Collaboration with sales/marketing teams leading to a predictable flow of qualified opportunities.

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