Content Strategist
1 week ago
Company Profile:
TheraYog is a wellness company, deeply committed to excellence in holistic health, combining traditional yoga, Ayurveda, and compassionate care. With online yoga classes, doctor and diet consultations, and Ayurvedic wellness TheraYog integrates ancient wisdom with modern convenience.
Qualifications:
- Bachelor's degree in any field
- Minimum 2 years of experience in Creative Content Production or a related role.
Relevant Industry:
Preferably from a Health n Wellness background
Job Description / Job Responsibilities:
Position Overview
We're looking for a dynamic and multi-skilled Content Strategist - Social Media who can own the end-to-end content process from ideation to execution across our social media platforms and YouTube. If you're someone who loves writing compelling content, understands visual storytelling, and has basic knowledge of video editing and graphic design, this role is for you.
Key Responsibilities
- Write engaging and original content for 
 Instagram, YouTube, LinkedIn, and other social channels
- Plan, script, and storyboard for 
 YouTube videos, Reels, and Shorts
-
Design visually compelling graphics
(Canva or Adobe)
- Edit or guide 
 short-form video clips
 using tools like
 Final Cut, Adobe Premiere Rush, Canva
- Research trends, hashtags, audience insights, and develop 
 platform-optimized content
- Ensure brand tone, messaging, and visual style are consistent across all content 
- Write captions, hooks, CTAs, and hashtags that drive engagement 
- Work with social media team to align content with campaign goals 
Desired Profile of the candidate:
Required Qualifications
- Strong writing and storytelling skills (Hindi + English preferred) 
- Working knowledge of 
 video editing tools
 (Final Cut, Adobe Premier Pro, Canva etc.)
-
Graphic design
skills (Canva, Photoshop, or similar)
- Understanding of platform-specific content trends (Instagram, YouTube Shorts, Reels) 
- Ability to manage timelines and deliver content independently 
Minimum Experience:
2 Years
Compensation Range:
Upto 6 LPA.
Added Advantage:
- Prior experience in wellness, yoga, or lifestyle brands
- Knowledge of SEO and YouTube content best practices
- Experience with content planning tools (Notion, Trello, Buffer)
Contact Information:
Ms. Arzoo Sirohi
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