
Content Strategist
4 days ago
Company Profile:
TheraYog is a wellness company, deeply committed to excellence in holistic health, combining traditional yoga, Ayurveda, and compassionate care. With online yoga classes, doctor and diet consultations, and Ayurvedic wellness TheraYog integrates ancient wisdom with modern convenience.
Qualifications:
- Bachelor's degree in any field
- Minimum 2 years of experience in Creative Content Production or a related role.
Relevant Industry:
Preferably from a Health n Wellness background
Job Description / Job Responsibilities:
Position Overview
We're looking for a dynamic and multi-skilled Content Strategist - Social Media who can own the end-to-end content process from ideation to execution across our social media platforms and YouTube. If you're someone who loves writing compelling content, understands visual storytelling, and has basic knowledge of video editing and graphic design, this role is for you.
Key Responsibilities
Write engaging and original content for
Instagram, YouTube, LinkedIn, and other social channelsPlan, script, and storyboard for
YouTube videos, Reels, and Shorts
-
Design visually compelling graphics
(Canva or Adobe)
Edit or guide
short-form video clips
using tools like
Final Cut, Adobe Premiere Rush, CanvaResearch trends, hashtags, audience insights, and develop
platform-optimized contentEnsure brand tone, messaging, and visual style are consistent across all content
Write captions, hooks, CTAs, and hashtags that drive engagement
Work with social media team to align content with campaign goals
Desired Profile of the candidate:
Required Qualifications
Strong writing and storytelling skills (Hindi + English preferred)
Working knowledge of
video editing tools
(Final Cut, Adobe Premier Pro, Canva etc.)
-
Graphic design
skills (Canva, Photoshop, or similar)
Understanding of platform-specific content trends (Instagram, YouTube Shorts, Reels)
Ability to manage timelines and deliver content independently
Minimum Experience:
2 Years
Compensation Range:
Upto 6 LPA.
Added Advantage:
- Prior experience in wellness, yoga, or lifestyle brands
- Knowledge of SEO and YouTube content best practices
- Experience with content planning tools (Notion, Trello, Buffer)
Contact Information:
Ms. Arzoo Sirohi
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