Market Strategy Manager

2 weeks ago

Mumbai, Maharashtra, India Imarticus Learning Pvt Ltd Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Product Marketing & Creative Lead (GTM + Conversion Focus)Core MandateLead the creative engine and product marketing strategy for Imarticus's flagship programs and center-led initiatives ensuring every learner touchpoint (ads, landing pages, collaterals, events) is on-brand, conversion-focused, and impactful.Product Marketing & GTMDefine positioning, messaging, and launch playbooks for new programs and initiatives.Translate product features into learner-centric stories: outcomes, alumni success, faculty credibility.Lead program GTMs: from launch assets and videos to sales collaterals and PR hooks.Partner with product and program teams to spot differentiators and craft narratives.Creative & Content LeadershipLead the internal creative squad (designer, video editor, copywriter) - ensuring briefs are sharp, timelines are respected, and outputs meet brand standards.Be the quality gatekeeper for all marketing assets: ads, videos, brochures, landing pages, event collaterals.Maintain a central asset library for sales and regional teams to access and reuse.Set up processes for creative production: briefing formats, review cycles, feedback loops, and version control.Drive a data-informed creative culture: link CTR, engagement, and conversion data back to creative decisions.Mid-Funnel & Conversion OptimisationOwn CTR and CVR uplift across paid creatives, video ads, and landing pages.Run structured A/B tests on messaging, design, and formats.Collaborate with performance team on TOFU -> MOFU handoff quality.Build persona-driven variations of messaging and creatives (student, working professional, career switcher).Cross-Functional CoordinationWork with sales to build playbooks, battle cards, and objection-handling decks.Coordinate with regional/center teams for on-ground activations and localised assets.Ensure alignment with program, product, and business owners so GTMs are cohesive.Research & InsightsRun competitor benchmarking on creative + positioning.Track learner feedback + counsellor inputs to refine content and collaterals.Use GA4, CRM, and campaign dashboards to track funnel performance.Qualifications & Skills3+ years in creative-led product marketing / campaign management.Strong creative sensibility (able to critique ads, videos, copy and push for better).Hands-on with mid-funnel optimisation (ad CTR, LP CVR).Excellent project management: juggling multiple briefs, deadlines, vendors.Effective communicator and stakeholder manager.What Success Looks LikeCreative team runs like a studio: predictable, high-quality, and on-time.Ad CTRs and LP CVRs improve within first 3–6 months through testing.GTM campaigns land with clarity, speed, and impact.Sales team adoption of collaterals increases.Brand output across ATL/BTL feels consistent and premium.

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