Market Strategy Manager

1 week ago

Mumbai, Maharashtra, India Imarticus Learning Pvt Ltd Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Product Marketing & Creative Lead (GTM + Conversion Focus)Core MandateLead the creative engine and product marketing strategy for Imarticus's flagship programs and center-led initiatives ensuring every learner touchpoint (ads, landing pages, collaterals, events) is on-brand, conversion-focused, and impactful.Product Marketing & GTMDefine positioning, messaging, and launch playbooks for new programs and initiatives.Translate product features into learner-centric stories: outcomes, alumni success, faculty credibility.Lead program GTMs: from launch assets and videos to sales collaterals and PR hooks.Partner with product and program teams to spot differentiators and craft narratives.Creative & Content LeadershipLead the internal creative squad (designer, video editor, copywriter) - ensuring briefs are sharp, timelines are respected, and outputs meet brand standards.Be the quality gatekeeper for all marketing assets: ads, videos, brochures, landing pages, event collaterals.Maintain a central asset library for sales and regional teams to access and reuse.Set up processes for creative production: briefing formats, review cycles, feedback loops, and version control.Drive a data-informed creative culture: link CTR, engagement, and conversion data back to creative decisions.Mid-Funnel & Conversion OptimisationOwn CTR and CVR uplift across paid creatives, video ads, and landing pages.Run structured A/B tests on messaging, design, and formats.Collaborate with performance team on TOFU -> MOFU handoff quality.Build persona-driven variations of messaging and creatives (student, working professional, career switcher).Cross-Functional CoordinationWork with sales to build playbooks, battle cards, and objection-handling decks.Coordinate with regional/center teams for on-ground activations and localised assets.Ensure alignment with program, product, and business owners so GTMs are cohesive.Research & InsightsRun competitor benchmarking on creative + positioning.Track learner feedback + counsellor inputs to refine content and collaterals.Use GA4, CRM, and campaign dashboards to track funnel performance.Qualifications & Skills3+ years in creative-led product marketing / campaign management.Strong creative sensibility (able to critique ads, videos, copy and push for better).Hands-on with mid-funnel optimisation (ad CTR, LP CVR).Excellent project management: juggling multiple briefs, deadlines, vendors.Effective communicator and stakeholder manager.What Success Looks LikeCreative team runs like a studio: predictable, high-quality, and on-time.Ad CTRs and LP CVRs improve within first 3–6 months through testing.GTM campaigns land with clarity, speed, and impact.Sales team adoption of collaterals increases.Brand output across ATL/BTL feels consistent and premium.

  • Head Marketing and Strategy

    3 days ago

    Mumbai, Maharashtra, India Omam Consultants Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Role & responsibilitiesHead Marketing will be responsible for the organizations growth strategy and revenue targets while serving as the brand champion.The role focuses on building a customer-centric brand that leverages data insights, strategic partnerships, technological innovation, and market expansion to balance brand integrity with measurable business...

  • Manager Strategy and Market Insights

    3 days ago

    Mumbai, Maharashtra, India Roche Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure...

  • Manager Strategy and Market Insights

    1 week ago

    Mumbai, Maharashtra, India Roche Full time ₹ 12,00,000 per year

    At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure...

  • Marketing Strategy Intern

    1 week ago

    Mumbai, Maharashtra, India Elephant Ideas Marketing LLP Full time ₹ 3,60,000 - ₹ 7,20,000 per year

    Marketing Strategy InternLocation:Vashi (Work from Home with occasional Saturdays WFO for shoots/meetings)Stipend:₹15,000/monthOpportunity:Possible full-time role after internshipAbout UsElephant Ideas Marketing is a strategy-driven marketing agency based in Vashi, helping brands and individuals grow through storytelling, content, and community-driven...

  • Manager – Strategy

    2 weeks ago

    Mumbai, Maharashtra, India Blue Star Limited Full time ₹ 15,00,000 - ₹ 30,00,000 per year

    Job ProfileJoin Blue Star's Corporate Planning & Strategy team in a role that combines strategic thinking with organisational programme management excellence. As Deputy Manager, you'll support management in strategic decision-making while driving the execution of company-wide transformation programmes. This role is designed for professionals who can...

  • Brand Strategy Manager

    1 week ago

    Mumbai, Maharashtra, India Lodha Group Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role: Brand StrategyLocation: MumbaiKey Responsibilities:-Develop and refine brand frameworks.-Drive brand innovation agenda.-Lead market/competitor analysis and translate insights into actionable strategies.-Integrate AI into analytics, brand tracking, and customer experience.-Ensure cross functional alignment across marketing, design, and sales.-Track...

  • Head Brand Strategy And Marketing

    3 days ago

    Navi Mumbai, Maharashtra, India Ranchpride Agrocomm Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title: Head Brand Strategy & Creative Marketing (FMCG/D2C)Location: Vashi, Navi MumbaiExperience: 812 years (FMCG / D2C mandatory)Employment Type: Full-Time (Permanent)Joining: Immediate / As per notice periodAbout YumleysYumleys is a leading premium dry fruits and nuts brand, known for global sourcing, quality processing, and strong customer focus. We...

  • Corporate Strategy Manager

    3 days ago

    Mumbai, Maharashtra, India Muthoot FinCorp (MFL) Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    JOB DESCRIPTIONThe Manager CSP is responsible for leading and supporting the development and execution of the company's strategic initiatives, business plans, and performance management. The role works closely with senior leaders across the organization to identify, analyze, and prioritize strategic opportunities and challenges, and to provide data-driven...

  • Manager-Sports Strategy

    1 day ago

    Mumbai, Maharashtra, India JioStar Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    In this role you will be a part of the Sports Strategy & BD team driving growth across all Sports properties. This role demands a mix of strategic thinking, market insight, and operational sharpness. From evaluating rights and structuring deals to enabling data-led decisions and unlocking new opportunities, you will help shape how Sports is built, scaled,...

  • Manager Organisational Strategy

    3 days ago

    Mumbai, Maharashtra, India Arsenius Skill Capital Full time ₹ 12,00,000 - ₹ 18,00,000 per year

    Arsenius Skill Capital is hiring Manager Organisational Strategy & FP&A For a Developer Lobby in MumbaiLocation: Mumbai CTC: up to 30 LPARequisite:CA / MBA's with 5+ years of experience in strategy, business consulting, corporate development, or a similar field.Strategic Planning & ExecutionSupport in formulating corporate strategy, long-term planning, and...