Senior Analyst, Marketing

1 day ago

Pune, Maharashtra, India Mastercard Full time

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title And Summary
Senior Analyst, Marketing

Senior Analyst, B2B Marketing

Overview
The Global Business Solutions Center is seeking a Senior Analyst, B2B Marketing to own execution and support for marketing operations, data workflows, and inbound request management. This role requires a strong foundation in data handling, CRM systems, and project coordination. The ideal candidate is detail-oriented, analytical, and thrives in a fast-paced, cross-functional environment.

Role

In This Position, You Will

  • Manage campaign execution & lead generation tasks including lead uploads, tracked links, and project coordination for inbound requests.
  • Oversee complex data uploads across multiple systems, ensuring compliance with formatting and validation requirements.
  • Triage incoming tickets, assign them to the appropriate team members, and maintain communication with requestors to ensure clarity and completeness.
  • Maintain and deliver service level agreements (SLAs), including first response and task validation.
  • Collaborate with cross-functional teams to ensure seamless execution and high-quality outputs.
  • Monitor and report on operational metrics, identifying areas for improvement and efficiency.

All About You
The ideal candidate for this position should:

  • Demonstrate advanced proficiency in Excel for data manipulation, validation, and reporting.
  • Have working knowledge of platforms such as , Salesforce, and Marketo.
  • Possess strong project management skills with the ability to prioritize tasks and manage timelines.
  • Be comfortable navigating multiple systems and resolving technical challenges.
  • Exhibit excellent communication and interpersonal skills, with a customer service mindset.
  • Show attention to detail and a commitment to quality assurance.
  • Be adaptable to time zone differences and capable of managing workload effectively.

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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