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fs marketing manager
2 weeks ago
At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better.
Founded in Baltimore, MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three employees, McCormick is a global leader in flavour. With over 14,000 employees around the world and more than $6 Billion in annual sales, the Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers.
While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands.
At McCormick, we have over a 100-year legacy based on our "Power of People" principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.
About the Role
The FS Marketing Manager is responsible for understanding trends and customer/consumer behavior to drive category insights and innovation to foster customer intimacy and fuel McCormick growth plans.
Reporting to the Managing Director, India, the role will collaborate closely with Commercial and R&D teams to create and deliver growth plans with customers in the India region.
Responsibilities
Creates market/category/consumer trend analysis: Recommends actions to support ISEA Flavour solutions growth. Understanding the impact on customers innovation initiatives.
Support Category Growth Initiatives: Provides the support for the initiation, discovery, exploration, & creation phases of strategic innovation in creating next generation of products. Collaborate cross functional teams to deliver on new product development efforts resulting in growth aligned to our business objectives.
Manages, plans and facilitates customer presentations/ideation/field immersions: Develops plans that align with both customer and McCormick's core competencies. Engages customers with new ideas that are customer/market relevant and that help drive project pipeline growth for India Flavour Solutions.
Support FS marketing systems and tools: Works with FS Sales Leader to create and maintain FS marketing systems and tools to optimize marketing effectiveness.
Provides updates on industry/global economic patterns, shifts and trends: Support mid/long term strategic planning for the India FS Solutions.
Qualifications
Bachelor's degree in marketing / business / food science
4-5 years' experience in a B2B marketing role
Ability to multi-task
Strong verbal, written, and organizational skills
Required Skills
Strong analytical skills
Excellent communication skills
Proficiency in marketing tools and software
Preferred Skills
Experience in the food industry
Knowledge of consumer behavior analysis
Equal Opportunity Statement
McCormick is committed to diversity and inclusivity in the workplace. We encourage applications from all qualified individuals.
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
