Assistant Marketing Manager

2 days ago

Mumbai, Maharashtra, India SQUISH TOWN Full time

About us:

Squish Town is India's Largest Aromatherapy Brand. We hold a vibrant portfolio of thoughtfully curated

formulas that are packed with 100% Natural Essential Oils. Squish Town offers a unique range of

Aromatherapy self-care products and an ever-expanding vision. We are here to spread smiles through

the miles with our calming and relaxing products that will provide an easy fix of unwinding and down

time to the fast-paced schedules we all have. It's Self-care for the mind, body and soul.

Visit the brand website for more information

Job Requirements:

Position:
Assistant Marketing Manager

Industry:
Personal Care & Lifestyle

CTC:
As per industry standards

Work Experience:
Prefer 2 years

Work Location:
Mumbai

Key Responsibilities:

  • Develop and execute marketing strategies and campaigns to drive brand visibility, customer acquisition, and retention.
  • Plan and manage digital marketing, social media, influencer collaborations, email campaigns, and offline branding initiatives.
  • Conduct market and consumer research to identify trends, competitive insights, and new growth opportunities.
  • Collaborate with product, sales, and creative teams to deliver effective go-to-market plans and brand communication.
  • Lead content creation, campaign creatives, photoshoots, and overall brand storytelling across platforms.
  • Plan and execute brand activations, exhibitions, and events to generate leads and strengthen brand presence.
  • Monitor performance metrics, analyze campaign ROI, and prepare marketing reports and dashboards.
  • Manage agency relationships, marketing budgets, and partnerships to drive efficient and impactful execution.

Skills Required:

  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Excellent communication, storytelling, and presentation skills.
  • Creative mindset with the ability to convert insights into impactful campaigns.
  • Proficiency in Excel, PowerPoint, analytics platforms, and BI/reporting tools.
  • Ability to manage cross-functional teams, agencies, and external partners

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