Brand Manager

Job Title: Brand Manager

Job Role: Full-Time

Department: Alcoholic Beverages (Alcobev)

Experience: 4–8 Years in Alcobev / FMCG / Lifestyle Beverages

Job Summary:

We are looking for a dynamic, creative, and market-driven Brand Manager with strong experience in the alcoholic beverages sector. The role is responsible for growing brand visibility, driving consumer engagement, leading marketing campaigns, and strengthening brand positioning across both on-trade and off-trade channels.

Key Responsibilities:

Brand Strategy & Positioning

• Develop and execute brand strategy for assigned beverage brands.
• Strengthen brand identity in line with company vision and market trends.
• Conduct competitor mapping, market research, and category analysis.

Marketing & Campaign Management

• Plan and execute 360° brand campaigns including digital, ATL, BTL, experiential, retail, and influencer marketing.
• Develop and manage brand calendars, activation plans, sampling programs, and product launch strategies.
• Create promotional campaigns for festivals, events, and key consumption periods.

On-Trade & Off-Trade Marketing

• Develop merchandising, POSM, and visibility tools for bars, restaurants, and retail outlets.
• Drive branding initiatives in on-trade channels: bar activations, bartender engagement, tasting sessions, and events.
• Manage off-trade activities such as in-store branding, promotions, and distributor visibility.

Digital & Social Media

• Oversee digital presence of the brand across social media, content, and influencer partnerships.
• Ensure all digital content adheres to alcohol advertising regulations and brand guidelines.
• Track performance metrics such as reach, engagement, impressions, and sentiment.

Compliance & Regulatory

• Ensure all brand communication complies with alcohol laws, state excise rules, and advertising restrictions.
• Coordinate with legal team for approvals on labels, packaging updates, and promotional materials.

Product & Packaging Development

• Support NPD (new product development), flavour variants, and packaging innovations.
• Oversee packaging design, label approvals, and vendor coordination.

Sales Support & Trade Collaboration

• Collaborate closely with sales, trade marketing, and distribution teams to drive brand presence.
• Provide sales teams with brand stories, training decks, POS material, and trade activation support.

Consumer Insights & Market Intelligence

• Conduct consumer studies, tastings, surveys, and feedback sessions to identify trends.
• Convert insights into actionable marketing strategies.

Budget & Vendor Management

• Manage brand budgets to maximize ROI.
• Coordinate with agencies, creative partners, promoters, event agencies, and production vendors.

Performance Monitoring

• Track KPIs such as brand health, visibility, sales growth, repeat consumption, and activation impact.
• Prepare monthly and quarterly brand performance reports.

Requirements

• Bachelor's degree in Marketing/Business; MBA preferred.
• 4–8 years of experience in Alcobev, FMCG beverages, luxury lifestyle, or hospitality brands.
• Strong understanding of on-trade/off-trade dynamics, excise regulations, and consumer preferences.
• Experience in handling 360° marketing campaigns.
• Excellent communication, negotiation, and project management skills.
• Creative thinker with strong analytical and execution capability.

Key Skills

• Brand Strategy & Marketing
• On-Trade & Off-Trade Expertise
• POSM & Merchandising
• Digital Marketing & Influencers
• Consumer Insights
• Event & Activation Management
• Budget & Agency Management
• Strong Communication & Presentation Skills

Benefits:

• Commuter assistance
• Food provided

Job Types: Full-time, Permanent

Pay: ₹30, ₹60,000.00 per month

Benefits:

• Food provided

Work Location: In person