Digital Marketing Specialist
2 days ago
Responsibilities
- Manage and update company websites (service pages, case studies, blog content).
- Plan and execute social media strategies (mainly LinkedIn and Facebook) to strengthen brand presence.
- Run digital marketing campaigns (Google Ads, LinkedIn Ads, email campaigns).
- Create marketing content such as blogs, newsletters, and success stories.
- Design basic graphics and creatives for social media posts, ads, and website updates (using Canva, Photoshop, Illustrator, or similar).
- Leverage AI tools (e.g., ChatGPT, Jasper, , Canva AI, Grammarly, SEO tools with AI features) to:
- Ensure brand consistency across IT sector
- Optimize website and content for SEO to improve visibility.
- Track and report on campaign performance, website traffic, and lead generation.
- Work closely with BD/Sales to hand off leads smoothly.
Requirements
- 2+ years of experience in digital marketing.
- Hands-on knowledge of SEO, Google Ads, LinkedIn Ads, and analytics tools.
- Strong content writing/editing skills.
- Ability to design and edit graphics for campaigns (basic to intermediate level).
- Familiarity with AI-powered marketing tools for content creation, design, SEO, and analytics.
- Ability to manage multiple brands and priorities.
- Prior IT services or B2B marketing experience is a plus.
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