Marketing ( Conventional & Digital ) Executive- Female

4 days ago

Kolkata, West Bengal, India Health Plus Full time ₹ 8,00,000 - ₹ 12,00,000 per year

1) Developing and Implementing Marketing Strategies: This involves understanding target audiences, market trends, and developing strategies to reach them through traditional channels.

2) Creating Marketing Materials:This includes designing print ads, brochures, flyers, and scripts for radio or TV commercials.

3) Managing Marketing Budgets: Allocating resources effectively to achieve marketing goals within budget constraints

4) Market Research: Conducting research to understand consumer behavior, market trends, and competitor activities

5) Public Relations: Building and maintaining relationships with media outlets and other stakeholders.

6) Sales Support: Working with sales teams to promote products and services through traditional channels.

7) Event Planning: Organizing and executing events like trade shows, conferences, and product launches.

8) Creating Digital Marketing Campaigns:

Developing and implementing online marketing strategies across various channels like social media, email, and search engines.

9) Content Creation:Producing engaging and shareable content for websites, social media, and email campaigns.

10) Search Engine Optimization (SEO): Optimizing websites and content to improve search engine rankings.

11) Social Media Marketing: Managing social media presence, engaging with followers, and running social media campaigns

12) Email Marketing: Building and managing email lists, creating email campaigns, and measuring email marketing performance.

13) Paid Advertising: Managing online advertising campaigns on platforms like Google Ads and social media.

14) Data Analysis: Tracking and analyzing website traffic, campaign performance, and other relevant data to measure ROI.

15) Website Management: Ensuring the website is user-friendly, optimized for search engines, and provides a positive user experience.

16) Analytics: Using web analytics tools to track website traffic, user behavior, and campaign performance.

17) Staying Current: Keeping up with the latest digital marketing trends and technologies.

18) Assisting Sales Teams:

Working with sales teams to generate leads and drive sales through digital channels.

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