Digital Marketing Intern

3 days ago

Noida, Uttar Pradesh, India UpROI - Digital Marketing Agency Full time

Job Title: Performance Marketing Intern

Location:
Onsite

Experience:
0.3 to 0.6 months

Industry:
Digital Marketing / Advertising

Employment Type:
Full-Time

Job Summary:-

We are looking for a
Performance Marketing Executive
who can plan, execute, and optimize paid digital campaigns across
Meta (Facebook & Instagram) Ads and Google Ads
. The ideal candidate should be data-driven, ROI-focused, and have working knowledge of
AI tools
to improve campaign performance, targeting, creatives, and reporting.

Key Responsibilities:-

  • Plan, launch, and manage
    paid advertising campaigns
    on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
  • Optimize campaigns for
    leads, conversions, ROAS, and CPA
    .
  • Perform
    A/B testing
    on ad creatives, audiences, landing pages, and copies.
  • Monitor daily performance metrics and make data-backed optimizations.
  • Set up and manage
    Google Analytics, Meta Pixel, Conversion API, and Google Tag Manager
    .
  • Create performance reports and insights for management and clients.
  • Conduct audience research and competitor analysis.
  • Collaborate with the creative and content teams for high-converting ad creatives.
  • Use
    AI tools
    to enhance ad copies, creatives, targeting strategies, and performance analysis.
  • Stay updated with the latest trends in paid marketing, automation, and AI-driven advertising.

Required Skills & Qualifications:-

  • Hands-on experience with
    Meta Ads Manager and Google Ads
    .
  • Strong understanding of
    performance metrics
    (CTR, CPC, CPA, ROAS, Conversion Rate).
  • Experience in
    lead generation and eCommerce campaigns
    .
  • Knowledge of
    AI tools
    such as ChatGPT, Gemini, Ad Creative AI tools, automation platforms, or predictive analytics tools.
  • Understanding of
    funnel marketing and retargeting strategies
    .
  • Familiarity with
    landing page optimization
    and CRO basics.
  • Strong analytical and problem-solving skills.
  • Excellent communication and reporting skills.

Preferred Qualifications:-

  • Google Ads Certification or Meta Blueprint Certification.
  • Experience with
    automation tools and AI-based bidding strategies
    .
  • Knowledge of
    CRM integrations and marketing automation
    .
  • Experience working with tools like HubSpot, Zoho, or similar platforms.

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