Digital Marketing Specialist

4 days ago

Royapettah, Tamil Nadu, India RedPug Digital Full time ₹ 4,36,268 per year

We are seeking an experienced and strategic Head of Marketing to lead marketing initiatives for our channel partner business. This role is responsible for developing and executing marketing strategies that drive partner engagement, lead generation, sales enablement, and brand visibility through our partner ecosystem.

Key Responsibilities:

Strategic Planning & Execution

  • Develop and execute a comprehensive marketing strategy for channel partners to drive demand generation and sales growth.
  • Collaborate with leadership to align marketing objectives with business goals and partner needs.

Partner Enablement & Engagement

  • Design and implement partner marketing programs (MDF, joint campaigns).
  • Provide partners with marketing tools, training, and support to effectively promote products/services.
  • Lead joint marketing campaigns with partners including webinars, digital advertising, events, and content syndication.
  • Analyze performance metrics and optimize campaigns for better ROI.

Brand & Communications

  • Ensure brand consistency across partner communications and co-branded assets.
  • Lead the development of partner marketing materials, including brochures, case studies, whitepapers, and videos.

Digital & Demand Generation

  • Leverage digital channels (email, social media, paid media) to drive awareness and leads through partners.

Cross-functional Collaboration

  • Work closely with sales, product, and partner management teams to align go-to-market (GTM) strategies.
  • Act as a bridge between internal teams and external partners to ensure timely delivery of marketing initiatives.

Key Requirements:

  • DIGITAL Marketing, Business, or Related Field , SEO, CONTENT WRITING , Etc.,
  • 2+ years of experience in B2B & B2C marketing.
  • Proven experience designing and executing marketing programs in collaboration with channel partners.
  • Strong understanding of marketing automation, CRM, and digital marketing tools.
  • Excellent communication, leadership, and project management skills.
  • Ability to work in a fast-paced, matrixed environment and manage multiple stakeholders.

Job Type: Full-time

Pay: ₹9, ₹36,225.87 per month

Benefits:

  • Cell phone reimbursement

Work Location: In person

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