Adobe Target Product Specialist

Job ID: 20054

Location: Chennai, IN

Area of interest: Technology

Job type: Regular Employee

Work style: Office Working

Opening date: 9 Jun 2025

Job Summary

• We are seeking an experienced Adobe target Specialist to join our team. The ideal candidate will be a seasoned professional with extensive experience in Hyper-Personalization Testing and Targeting platforms, notably Adobe's Target. This role involves leveraging Adobe Target to deliver personalized customer experiences and drive business growth.
• 5 + years of a Adobe Target Experience and good understanding of Adobe Marketing Cloud technologies Minimum of 3-4 successful projects involving Adobe Target.
• Strong understanding of data analytics, segmentation, and marketing strategies.
• 3+ years working with A/B testing and site personalization efforts
• Working experience in HTML, Java script and CSS
• Adobe Target on Web and App implementation experience desirable
• Understanding of AEM, Adobe Launch, and Target-related requirements
• Strong communication and interpersonal skills.

Key Responsibilities

• Architect, configure, administer, and operate Adobe Target to build Multi-channel campaigns
• Assess and audit the current state of platform configuration and accelerate remediation plans.
• Monitor the effectiveness of digital Campaigns and iterate to yield higher ROI.
• Prepare and implement detailed project plans that list tasks, milestones, timelines, deliverables, dependencies, and task owners.
• Accelerate implementation and achieve ROI on the Adobe Target investment
• Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy
• Provide consulting and roadmap for website optimization and customized experience strategies to clients
• Architect and design Adobe target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer s journey
• Oversee data privacy and compliance, adhering to relevant laws and regulations.
• Create and Manage the E2E Implementation architecture with very strong knowledge in Adobe AT architecture, customization, configuration, integration, coding, design patterns and custom business logic
• Engagement during requirements gathering
• Design review of AT solutions including integrations
• Guidance of best practices for AT implementations
• Identify potential project risks and issues
• Support anchoring of overall technical solution while cascading the same to project delivery teams
• Creating the optimum technical solution in the context of the customer's environment, requirements, and financial resources.
• Ensure adherence to Bank's standards and acceptance at architectural review meeting.
• Reviewing and contributing to the deployment activities and practices
• Contributing to overall technical solution and putting it to practice

Strategy

• Responsible for contributing to the organization's strategic objectives by applying specialized skills to deliver high-quality work

Business

• Responsible for collaborating with squad members to deliver value-driven solutions that meet customer needs and business objectives
• Accountable for understanding business requirements and translating them into technical solutions within their area of expertise
• Provide domain expertise to support decision-making and problem-solving within the team

Processes

• Adhere to established processes, methodologies, and best practices within the chapter and the organization. Actively towards continuous refinement of the same
• Responsible for ensuring work items are accurately tracked and updated in ADO

People & Talent

• Actively engage in chapter meetings, workshops, and training sessions to enhance skills and capabilities
• Collaborate with other chapter members to share knowledge, insight and best practices to foster a culture of innovation

Risk Management

• Identify potential risks within their domain and communicate them to squad and chapter leads. Work collaboratively to mitigate identified risks

Governance

• Technology Governance
  Comply with System Delivery controls and attest for it with every (technical) release to production

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group's Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the team to achieve the outcomes set out in the Bank's Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] *
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Serve as a Director of the Board
• Exercise authorities delegated by the Board of Directors and act in accordance with Articles of Association (or equivalent)

Other Responsibilities

• Embed Here for good and Group's brand and values in team
• Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures
• Multiple functions (double hats)

Skills and Experience

• Adobe Target
• REST API
• Cloud Engineering / Architecture
• HTML/CSS/Javascript
• Adobe AEP Platform
• Adobe Analytics

Qualifications

• Adobe Certified Expert in Adobe Target.
• Experience with other Adobe Experience Cloud products.
• Knowledge of data privacy laws and regulations.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.