Graphic Designer

4 days ago

Anywhere in IndiaMultiple Locations TechnoRight Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description :

Hiring for Multiple Locations

Roles and Responsibilities :

- Develop and design innovative packaging solutions that resonate with the beverage market and reflect the brand's identity.

- Collaborate with cross-functional teams to align graphic design initiatives with marketing strategies and product objectives.

- Create engaging and visually appealing point-of-sale materials that support sales campaigns and promotions effectively.

- Leverage advanced design software to produce high-quality graphics and illustrations for marketing and packaging materials.

- Conduct research and analysis of current design trends and competitor activities to maintain a competitive edge in the market.

- Ensure all graphic design projects comply with legal, brand, and technical requirements to maintain company standards.

- Manage multiple design projects simultaneously, meeting deadlines and maintaining quality deliverables under tight schedules.

- Contribute to team brainstorming sessions with creative ideas and suggestions to drive product and campaign success.

- Develop visually engaging creatives for digital and print media, including social media posts, brochures, banners, and advertisements.

- Collaborate with the marketing team to create brand-consistent visuals for campaigns.

- Ensure all designs align with the brands guidelines and messaging.

- Stay updated on design trends and emerging tools to enhance creativity.

- Lead the design and copy development of brand campaigns across digital, print, social, motion, and internal communications.

- Collaborate with marketing, product, and leadership stakeholders to develop visually cohesive and conceptually strong assets.

- Design and supervise creation of assets for UI/UX projects, brand collateral, pitch decks, presentations, and social campaigns.

- Uphold brand consistency while pushing creative boundaries; evolve brand guidelines as needed.

- Own project timelines, delivery quality, and feedback loops.

Qualifications and Skills :

- Proficiency in Autodesk 3ds Max for 3D visualization and design, especially in packaging contexts (Mandatory skill).

- Experience in packaging design specifically for beverages, with a strong understanding of market trends (Mandatory skill).

- Demonstrated ability in creative concepting to develop original ideas and designs that align with brand identity and appeal to the target audience.

- Strong expertise in creating point-of-sale materials that effectively promote product features and benefits to drive sales.

- Solid proficiency in CorelDRAW for creating professional-grade graphic designs and illustrations that meet project specifications.

- Advanced skills in Adobe Photoshop for editing and optimizing graphic content to enhance visual presentation and quality.

- Competence in packaging visualization to transform concepts into compelling three-dimensional representations suitable for marketing purposes.

- Effective communication skills and ability to collaborate with marketing and product development teams to ensure cohesive project execution.

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