Hiring for Leading companies
19 hours ago
Job Description:
Research Manager:
We are looking for a Consumer Insights Senior Manager/AVP who will design and execute
market research as well as user research to drive new product development, marketing
strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely
with the marketing, product and business team and play a pivotal role in defining the
direction of different KMBL product & offerings.
Job Role:
Working closely with cross-functional teams to identify problem statements
Planning and implementing end to end consumer research strategies and methodologies
Conducting qualitative as well as quantitative research relying on primary as well as
secondary research
Talking to existing and potential customers to understand their needs and behaviour
Doing a competitor analysis to understand product offerings and features
Devising actionable strategies from consumer insights
Reporting and presenting your findings to drive new product development and marketing
strategies
Job Requirements:
Minimum 6 years of experience conducting qualitative and quantitative research
Strong analytical skills to extract actionable insights from data
Strong research skills such as moderation, preparation of Q're/DG and effective
storytelling etc.
Strong communication and presentation skills
MBA, MA in Design/Sociology/Psychology in a numerate discipline
Need to have prior experience working with FMCG/Consumer Tech or any client-side
company
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