Senior Associate

4 - 8 Years

1 Opening

Bengaluru, Kolkata

As a Sales Readiness Specialist, you'll play a critical role in equipping our sales organization with the tools, insights, messaging, and operational support needed to convert leads, drive deal progression, and win in the market. This is a high-impact role sitting at the intersection of Sales and Marketing— focused on ensuring our client-facing teams are always ready to sell with confidence, clarity, and consistency.

Key Responsibilities:

1. Go-to-Market Readiness & Activation

• Translate go-to-market strategies, campaigns, and new offerings into clear, actionable enablement for the field.
• Partner with Marketing and Product teams to create and launch readiness packages (e.g., positioning briefs, talk tracks, objection handling, and sales motions).
• Coordinate and operationalize campaign rollouts to ensure sales teams are aligned and equipped ahead of launch.

2. Sales Play Development & Execution

• Build and manage sales plays tied to priority offerings, verticals, and strategic initiatives.
• Collaborate with Sales and Marketing to ensure plays are actionable, integrated into CRM workflows, and reinforced in sales rhythms (pipeline calls, deal reviews, etc.).

3. Field Support & Performance Optimization

• Partner with front-line sales leaders to identify performance gaps and proactively deploy enablement solutions (e.g., playbooks, content, tools).
• Serve as the point of contact for readiness needs across regions, accounts, or segments — ensuring feedback loops inform continuous improvement.

4. Messaging, Tools & Content Integration

• Drive consistency and adoption of core messaging, positioning, and tools across the sales funnel.
• Ensure the right content and assets are accessible at the right stage in the buyer journey (via sales enablement platforms or CRM).

5. Metrics, Feedback & Continuous Improvement

• Measure the impact of readiness efforts using sales KPIs (pipeline velocity, win rates, content usage, sales cycle time).
• Use data and field insights to iterate readiness strategies and align closely with evolving sales priorities.

• 2–5 years in Sales Enablement, Sales Operations, or B2B sales/marketing support (professional services or consultative sales preferred)
• Strong understanding of the B2B sales cycle, sales funnel dynamics, and buyer journey mapping
• Ability to synthesize complex information into practical tools that drive field execution
• Familiarity with sales and marketing systems (CRM, enablement platforms, analytics dashboards, content management tools, GenAI)
• Organized, proactive, and comfortable operating in a fast-paced, matrixed environment
• Outstanding written and verbal communication skills with attention to detail

'Grant Thornton INDUS' comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Grant Thornton INDUS is the shared services center supporting the operations of Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd. Established in 2012, Grant Thornton INDUS employs professionals across a wide range of disciplines including Tax, Audit, Advisory, and other operational functions. What sets us apart isn't just what we do – it's how we do it. We support and enable the firm's purpose of making business more personal and building trust into every result. We're collaborators – obsessed with quality and ready for anything – who understand the value of strong relationships. Our professionals are well integrated to seamlessly support the U.S. engagement teams, help increase Grant Thornton's access to a wide talent pool, and improve operational efficiencies. Empowered people, bold leadership, and distinctive client service are imbibed in the culture at Grant Thornton INDUS. We are a transparent, competitive, and excellence-driven firm that offers an opportunity to be part of something significant. In addition, professionals at Grant Thornton INDUS serve communities in India through inspirational and generous services to give back to the communities they work in. Grant Thornton INDUS has its offices in two locations in India – Bengaluru and Kolkata