Website SEO Manager

2 weeks ago

Chennai, Tamil Nadu, India Assay Genie Full time ₹ 5,00,000 - ₹ 25,00,000 per year

About Assay Genie

Assay Genie is a fast-growing global life sciences company specializing in ELISA kits, antibodies, proteins, in vivo reagents, and innovative immunology solutions. With customers in 60+ countries, we empower scientists worldwide to accelerate discoveries in immunology, oncology, allergy, and beyond.

We are scaling rapidly from a €4M to €20M business and are investing heavily in our
digital growth strategy
. SEO is at the heart of this expansion — and we're looking for an
SEO Manager
to drive our global organic visibility.

Role Overview

The SEO Manager will be responsible for planning, implementing, and managing Assay Genie's SEO strategy across all product and content categories. You will work closely with our marketing, product, and web teams to drive
organic traffic, rankings, and revenue
through data-driven SEO campaigns.

This is a hands-on role where you'll combine technical SEO, on-page optimization, and content strategy to scale Assay Genie's presence in global search results.

Key Responsibilities

  • Develop and execute a
    comprehensive SEO strategy
    to increase organic visibility across global markets.
  • Perform
    keyword research & clustering
    around immunology, oncology, assays, antibodies, and related research areas.
  • Work with the content/marketing team to
    build SEO-driven content pipelines
    (blog posts, product pages, landing pages, PubMed-related content).
  • Conduct
    on-page optimization
    (meta tags, headings, schema/structured data, internal linking, etc.).
  • Manage
    technical SEO audits
    — site speed, crawlability, indexation, duplicate content.
  • Build and manage a
    backlink strategy
    (digital PR, guest posting, collaborations).
  • Track performance with tools like
    Google Analytics, Google Search Console, Ahrefs/SEMRush
    .
  • Provide
    monthly SEO reports
    on traffic, rankings, conversions, and ROI.
  • Collaborate with developers to implement
    structured data (JSON-LD), site architecture improvements, and UX updates
    .
  • Stay up-to-date on SEO trends, Google algorithm updates, and competitor activity.

Requirements

  • 3–5 years of proven SEO experience
    (agency or in-house).
  • Strong knowledge of
    technical SEO
    , on-page and off-page optimization.
  • Experience with
    SEO tools
    : Ahrefs, SEMrush, Moz, Screaming Frog, GSC, GA4.
  • Understanding of
    content marketing in a scientific/technical domain
    is a strong advantage.
  • Familiarity with
    schema markup, site speed optimization, and HTML basics
    .
  • Ability to work independently, manage deadlines, and deliver measurable results.
  • Excellent communication skills (English, written & verbal).

Nice-to-Haves

  • Background in
    life sciences / biotech
    (preferred).
  • Experience with
    e-commerce SEO at scale
    (thousands of SKUs).
  • Familiarity with
    AI-assisted content workflows
    (ChatGPT, Relevance AI, SurferSEO, etc.).

What We Offer

  • Competitive salary package (INR, commensurate with experience).
  • Fully remote, flexible working hours.
  • Opportunity to
    shape the SEO strategy of a global brand
    .
  • Exposure to cutting-edge AI tools and global SEO practices.

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