
Brand Marketing Executive
6 days ago
Position Overview
We are seeking a dynamic and creative Brand & Marketing Executive with minimum 2 years of proven experience in marketing. The ideal candidate should have a blend of traditional marketing knowledge and digital expertise, with a passion for building brands, running mass campaigns, and leveraging social media to engage audiences.
Key Responsibilities
- Brand Building & Communication
- Assist in developing and executing brand strategies that strengthen recall and visibility.
- Ensure consistent brand messaging across all platforms (print, digital, events, social).
- Coordinate with creative teams/agencies for content, designs, and campaigns.
- Marketing Campaigns (Offline + Online)
- Plan and execute mass marketing activities such as events, local activations, print, and radio ads.
- Manage social media campaigns across Instagram, Facebook, LinkedIn, and emerging platforms.
- Monitor competitor activities and suggest innovative campaign ideas.
- Digital & Social Media Marketing
- Create and post engaging content aligned with brand objectives.
- Run targeted paid ad campaigns, track ROI, and optimize budgets.
- Use analytics tools to monitor performance and prepare monthly reports.
- Market Research & Insights
- Conduct customer and market research to identify new trends and opportunities.
- Collect feedback from campaigns and translate insights into actionable improvements.
- Cross-functional Support
- Work with vendors, creative agencies, and internal teams to execute campaigns smoothly.
- Support sales and operations teams with marketing materials, collaterals, and presentations.
Key Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2 years of experience in marketing, branding, or digital marketing.
- Strong understanding of both offline marketing (ATL/BTL) and online marketing (social media, digital ads).
- Creative mindset with the ability to design innovative campaigns.
- Hands-on knowledge of tools such as Meta Ads, Google Ads, Canva, MS Office (basic design/editing tools preferred).
- Excellent communication (English/Hindi/Marathi preferred) and presentation skills.
- Ability to multitask, work under pressure, and manage deadlines.
What We Offer
- Opportunity to work on both traditional and modern marketing campaigns.
- Exposure to brand building in a fast-paced and growing company.
- Collaborative environment with space for creativity and new ideas.
- Career growth path towards Marketing Manager / Brand Manager.
Job Type: Full-time
Pay: ₹12, ₹20,000.00 per month
Work Location: In person
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