Assistant Manager-Digital Marketing
6 days ago
Position Summary:
To strategize, develop, implement, track, and optimize digital marketing campaigns across all digital channels to increase brand awareness, drive traffic, and generate qualified leads/sales aligned with Glow brand business objectives.
Principal Accountabilities
o Develop and execute the overall digital marketing strategy.
o Define KPIs and ROI for digital marketing activities.
o Budget planning and allocation for digital initiatives.
o Manage paid and other digital campaigns.
o Handle communication through different channels (i.e. Social, Email, Whatsapp etc..)
o Optimize cost per lead (CPL), cost per acquisition (CPA), and conversion rates.
o Conduct A/B testing for ad creatives and landing pages.
o Improve website ranking and domain authority.
o Manage keyword strategy and back linking.
o Conduct regular SEO audits and implement technical SEO best practices for both On-page and Off-page.
o In coordination with Brand marketing/eCommerce Head, create content strategy for offline, online and social media promotions.
o Coordinate content calendar, creatives, and community engagement with marketing team.
o Ensure brand tone, messaging, and design consistency.
o Monitor website traffic, user behaviour, and funnel optimization.
o Coordinate with technical team for UI/UX improvements.
o Design and implement email campaigns for promotions, retention, and reactivation.
o Work with the sales/CRM team to nurture leads through drip campaigns.
o Track digital metrics using tools like Google Analytics, Search Console, Hub Spot, etc.
o Prepare weekly/monthly performance dashboards and insights for leadership.
o Use data-driven insights to improve campaign effectiveness.
o Manage internal digital marketing team and external agencies.
o Collaborate with other departments (Sales, Product, Creative, Technical etc.)
o Collaborate with influencers to promote campaigns
o Conduct A/B Testing
o Use Comparative analysis to examine the effectiveness of the digital marketing strategies and implement any gaps periodically.
Key Competencies
- Strong knowledge of Google Ads, Facebook Ads, SEO, Analytics tools
- Excellent written and verbal communication
- Analytical thinking and data interpretation
- Creative mind-set with attention to detail
- Project management and team leadership skills
Job Types: Full-time, Permanent
Pay: ₹800, ₹1,500,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Provident Fund
Work Location: In person
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