SEO Executive

5 hours ago

Ludhiana, Punjab, India Technocrats Horizons Compusoft Full time ₹ 4,00,000 - ₹ 12,00,000 per year
Overview The SEO Executive plays a crucial role in driving organic traffic and improving search engine rankings to increase brand visibility and lead generation. This position is vital in ensuring the company's online presence remains competitive and relevant within the digital landscape.Key Responsibilities
  • Conduct keyword research and analysis to guide content optimization strategies
  • Implement on-page and off-page SEO best practices to enhance website visibility
  • Monitor and report on SEO performance through tools such as Google Analytics and SEMrush
  • Develop and execute link building strategies to improve domain authority
  • Collaborate with content creators to optimize website and blog content for search engines
  • Stay updated with search engine algorithms and adjust SEO strategies accordingly
  • Optimize metadata and content for local and international SEO
  • Assist in the development of SEO-friendly site architecture and URL structures
  • Analyze website traffic patterns and user behavior to identify areas for improvement
  • Work closely with marketing and development teams to align SEO strategies with overall business goals
  • Implement and manage Google AdWords campaigns to support SEO initiatives
  • Provide SEO insights and recommendations during website development and redesign projects
  • Monitor and evaluate search performance across various search platforms
Required Qualifications
  • Bachelor's degree in Marketing, Communications, Business or related field
  • Proven experience in SEO and digital marketing
  • Proficiency in SEO analysis tools such as Google Analytics, SEMrush, and Moz
  • Strong understanding of search engine algorithms and ranking factors
  • Excellent knowledge of on-page and off-page SEO techniques
  • Ability to analyze and interpret data to drive actionable insights
  • Experience with Google AdWords and other PPC platforms
  • Excellent written and verbal communication skills
  • Ability to manage multiple projects and meet deadlines
  • Up-to-date with the latest trends and best practices in SEO and digital marketing
  • Strong analytical and problem-solving skills
  • Experience in e-commerce SEO is a plus
  • Certifications in Google Analytics and Google AdWords are preferred

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