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Digital Marketing Team Lead
2 weeks ago
Qualifications and Skills:
- Proficiency in search engine optimization (SEO) and search engine marketing (SEM) to enhance online visibility and drive traffic (Mandatory skill).
- Expertise in orchestrating successful email marketing campaigns to nurture leads and engage customers (Mandatory skill).
- Skill in leveraging social media platforms for marketing strategies aimed at increasing brand awareness and customer engagement.
- Capability in developing content marketing strategies to create and distribute valuable content to attract the target audience.
- Strong analytical abilities to perform data-driven marketing decisions, aiming to improve and optimize marketing efforts.
- Experience with marketing automation tools to streamline, automate, and measure marketing tasks and workflows.
- Knowledge of conversion rate optimization techniques to enhance the user experience and increase the percentage of visitors converting into customers.
- A disciplined approach to executing campaigns methodically with a focus on measurable outcomes and continuous improvement.
Roles and Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize all digital marketing channels, including SEO, SEM, and email marketing.
- Monitor, analyze, and report on digital marketing performance and KPIs, making strategic recommendations for improvement.
- Collaborate with the content team to produce engaging and impactful digital content for various platforms.
- Identify trends and insights from data analysis to optimize performance based on analytics data.
- Coordinate with cross-functional teams to execute marketing campaigns and initiatives effectively.
- Continuously explore innovative approaches to digital marketing to keep the company at the forefront of industry advancements.
- Ensure that all digital marketing campaigns are compliant with current industry regulations and best practices.
Job Types: Full-time, Permanent
Pay: ₹25, ₹35,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Kharadi, Pune, Maharashtra: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Education:
- Bachelor's (Preferred)
Experience:
- Digital marketing: 2 years (Preferred)
Work Location: In person
