Digital Marketing Specialist
4 days ago
Experience
: 3+ years in digital marketing, with strong focus on paid ads + social media management
About Alchemy
Alchemy is a performance marketing agency trusted by 500+ brands. We've managed over ₹50 crore in ad spend and built 600+ websites. Our core is performance—driving measurable growth through paid campaigns, SEO, and social media.
We're adding a Digital Marketing Specialist to strengthen both campaign management and social media execution.
What You'll Do
Performance Marketing
- Plan, launch, and optimize Google Ads, Meta Ads, and LinkedIn Ads
- Manage budgets, A/B tests, and retargeting to hit CPL, CAC, ROAS, and conversion goals
- Build reports and dashboards with Zoho CRM, Google Analytics, Looker Studio
Social Media Management
- Create and execute monthly content calendars for Facebook, Instagram, LinkedIn, and GMB
- Coordinate with designers and copywriters to deliver high-quality posts, reels, carousels, and stories
- Monitor engagement, respond to comments/messages, and track growth metrics
- Run social-first campaigns (contests, polls, influencer tie-ins) to boost organic reach
General
- Research competitors, industry trends, and platform updates
- Align with content and dev teams to improve funnels and landing pages
- Experiment with automation tools (Zapier, n8n, etc.) for efficiency
What You Bring
- 3–5 years of experience in performance marketing + social media management
- Proven track record in Google & Meta Ads (LinkedIn Ads is a plus)
- Experience managing multi-brand social accounts (posting, scheduling, community management)
- Strong grasp of SEO basics, keyword research, and content alignment
Data-driven mindset—comfortable optimizing to hard numbers, not vanity metrics
- Agency experience preferred
Bonus PointsFamiliarity with video content workflows (briefing, editing inputs, posting)
- Hands-on experience with CRM tools like Zoho
- Ability to draft sharp ad copies and social captions
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