Zonal Sales Manager

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. Known for its craftsmanship of premium whiskies, including Jim Beam, Maker's Mark, Basil Hayden and Knob Creek bourbons; Japanese whiskies, including Yamazaki, Hakushu, Hibiki and Toki; and leading Scotch brands including Teacher's, Laphroaig and Bowmore, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.

We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

For more information, on our brands and commitment to social responsibility, please visit and

Our culture is anchored deeply in a set of core values, including our East-Meets-West Culture, Yatte Minahare spirit, Giving Back to Society, Delighting Consumers, responsibly and Embracing Diversity & Inclusion. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories. 

Mission of Role

We are looking for people who bring something unique to Suntory Global Spirits - themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.

• Deliver NSV, gross profit, volume, and market share through the right product mix and investments in both Off and On-premises channels by keeping track of supply and demand, changing trends, economic indicators, and competitor's activities in their state/s.

• Consolidate and build the sales planning for the state/s (S&OP) and deliver the annual objectives within the budgeted costs by implementing the right sales strategies.

• Engage with top customers in the zone to align on joint commercial objectives and elevate Suntory as the preferred partner.

• Demonstrates and develops behavioral and performance standards for the team, fostering a safe, positive, and achievement- oriented working environment

• Drive sales development initiatives like visibility programs, distribution expansion, and efficiency building programs. Assist in designing market development initiatives based on competitor activities and market intelligence.

• Customize channel strategy with commercial marketing for the state/s and drive the trade/marketing activity calendar for both on and off-premise channels.

• Adheres to ensures state team's adherence to customer service norms, code of conduct, and local laws to deliver business objectives in a compliant way.

• Ensure receivables and statutory documents are received within agreed timelines and as per company norms.

• Coordinate with internal and external customers for timely renewals of labels/licenses, and new brand registrations. Manage the availability of products through coordination with customers, supply chain, and credit team for the state/s.

• Drive sales automation programs and data analysis using the latest IT tools for superior results.

• Graduate with an MBA/PG Diploma in Sales & Marketing/Business Management.

• Minimum 10 years of experience in a reputable FMCG/Alcobev organization. Experience in handling both Off/Retail & On- Premises/HORECA channels would be preferred.

• Strong soft skills, including leadership, communication, strategic thinking, data analytics, problem resolution, conflict management, and stakeholder management.