Content Writer – Social Media

1 week ago

Mohali, Punjab, India XTec Global Full time ₹ 2,00,000 - ₹ 6,00,000 per year

The Content Writer will be responsible for crafting platform-specific written content for Facebook, Instagram, LinkedIn, TikTok, and other channels/SEO. The ideal candidate should be able to combine creativity, marketing insight, and audience understanding to produce captions, ad copy, and campaign content that performs.

Key Responsibilities

Content Creation for Social Media

  • Write engaging, original, and high-quality captions, ad copy, and post content in English.
  • Adapt content tone and style to match the platform and target audience.
  • Create attention-grabbing hooks for short-form video scripts, reels, and TikToks.
  • Collaborate with the design and video team to align visuals with copy.
  • Write concise, impactful copy for carousels, infographics, and promotional posts.

Campaign Support

  • Develop creative taglines, hashtags, and slogans for campaigns.
  • Assist in creating copy for social media ads with a focus on conversions.
  • Support marketing initiatives with written content for contests, polls, and interactive posts.

Research & Trend Analysis

  • Research social media trends, competitor campaigns, and audience behaviour.
  • Generate fresh content ideas based on trending topics and formats.

Optimisation & Reporting

  • Write SEO-friendly social media copy (where applicable).
  • Track engagement and suggest copy improvements based on performance.

Requirements

Must-Have Skills & Experience:

  • Minimum 1 year of experience writing English content for social media & SEO.
  • Exceptional command of written English (grammar, vocabulary, clarity).
  • Ability to write short, impactful, and emotionally resonant copy.
  • Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, TikTok, X/Twitter).
  • Creativity in storytelling and marketing-driven writing.
  • Ability to work independently and meet deadlines without constant follow-up.

Preferred Skills:

  • Experience in IT, tech, or digital marketing content.
  • Familiarity with social media scheduling tools (Meta Business Suite, Buffer, Hootsuite).
  • Knowledge of Canva or basic design tools (to collaborate with designers).

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