Digital Marketing

1 day ago

Ahmedabad, Gujarat, India Sevina Data Llp Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Plan, execute, and manage digital marketing campaigns across SEO, social media, email, and web platforms.
  • Develop and optimize website content (WordPress) and landing pages for SEO and user engagement.
  • Create engaging social media content (posts, infographics, short-form videos, stories) using Canva and other creative tools.
  • Manage and grow presence across Facebook, Instagram, LinkedIn, and emerging platforms with organic strategies.
  • Execute email marketing campaigns via Mailchimp and similar tools for lead nurturing.
  • Conduct keyword research and use tools like SEMrush, Ahrefs, MOZ for SEO optimization and competitor analysis.
  • Track and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and reporting dashboards.
  • Assist in setting up and optimizing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) as the company expands into paid media.
  • Stay updated with the latest digital marketing and AI tools (ChatGPT, Gemini, Canva AI, etc.) to improve content creation, SEO, and reporting workflows.
  • Collaborate on content writing for blogs, websites, and social platforms.
  • Manage multiple projects with strong time management and self-ownership.

Preferred candidate profile

  • Minimum 1 year of experience in digital marketing.
  • Strong knowledge of SEO, content marketing, and organic social media strategies.
  • Hands-on experience with Canva, Mailchimp, WordPress, GTM, GA4.
  • Basic to intermediate understanding of Google Ads, Meta Ads, LinkedIn Ads.
  • Experience with SEO tools like SEMrush, Ahrefs, MOZ.
  • Ability to write, edit, and optimize content for websites, blogs, and social media.
  • Strong analytical mindset with ability to interpret campaign data and create actionable insights.
  • Familiarity with AI tools (ChatGPT, Gemini, etc.) to enhance efficiency in content creation and analysis.
  • Excellent communication and teamwork skills.
  • A self-learner who keeps up with the latest digital marketing and AI trends.

Preferred Skills

  • Creative eye for design and social media storytelling.
  • Basic knowledge of video editing tools (desirable but not mandatory).
  • Previous experience working in a digital agency or IT/software industry is a plus.

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