
Digital Marketing Executive in Ghaziabad
6 days ago
Key Responsibilities
- Campaign management:
- Plan, launch, monitor, and optimize digital campaigns (Google Ads, Meta Ads, Affiliates, etc.).
- Track KPIs (CTR, CPC, CPA, ROAS) and ensure campaigns meet targets.
- Manage budgets and scale campaigns based on performance.
- Client onboarding:
- Onboard new brands/agencies to digital platforms.
- Understand client goals and translate them into effective marketing strategies.
- Maintain strong communication and relationships with clients
- Reporting:
- Use tools like Google Analytics, Adjust, AppsFlyer, or other MMPs for tracking.
- Prepare weekly/monthly reports to share performance insights.
- Identify areas of improvement and recommend strategies.
- Optimization:
- Continuously analyze ROI and optimize campaigns for cost efficiency.
- Experiment with new platforms, ad formats, and strategies.
About Company: UPIADS is an experienced digital advertising network that provides data-driven performance solutions to advertisers and publishers. By analyzing users' demographics, interests, and behaviors according to their web browsing habits, it offers online advertising solutions to advertisers to target the right audience with the right advertising model. This way, advertisers can easily implement effective and efficient online marketing strategies to achieve their goals. UPIADS expert team and technology help advertisers, agencies, and publishers achieve their goals and increase their brand awareness with performance-oriented digital advertising solutions.
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