Market Research Specialist

2 days ago

Pune, Maharashtra, India SWOTANDGIST Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

SWOTANDGIST is a dynamic business consulting firm specializing in ICT Industry. We leverage extensive market research and strategic insights to empower businesses to make informed decisions and achieve sustainable growth.

Role Description

We are seeking a highly motivated and detail-oriented Market Research Specialist to join our team. The ideal candidate should possess a strong educational background in Computer Science (BTech, BE, BSc, BCA, or equivalent) and a Master's degree in MBA with a focus on Marketing, Communication, Business Analytics or IT. The role offers the flexibility of working in a hybrid model within a start-up culture.

Key Responsibilities:

  • Conduct thorough market research and analysis using both quantitative and qualitative methods.
  • Gather data on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Interpret data, formulate reports and make recommendations based on research findings.
  • Collaborate with internal teams to develop effective strategies and tactics based on market research.
  • Monitor industry trends and competitor activities to identify opportunities and challenges.
  • Present findings and recommendations to stakeholders/ Vendors in a clear and concise manner.

Requirements:

  • Bachelor's degree in Computer Science or related field with a strong academic record.
  • Master's degree in MBA with a specialization in Marketing, Communication, Business Analytics or IT.
  • Proven experience in market research or business consulting roles is preferred.
  • Excellent written and verbal communication skills in English.
  • Strong analytical and critical thinking abilities.
  • Ability to work independently and as part of a collaborative team.
  • Ambitious and driven towards achieving results in a dynamic Start-up environment.

Preferred Qualifications:

  • Certification in Market Research or related field is a plus.
  • Familiarity with industry-standard research tools and software.
  • Previous experience in a hybrid work environment.

Kindly submit your updated CV at-

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