
Content & Community Manager
1 week ago
Role & responsibilities
Content Strategy & Planning
- Build and maintain a robust content calendar aligned with business and marketing objectives.
- Develop content across formats: blogs, product descriptions, newsletters, branded campaigns, and social media.
- Collaborate with marketing, product, design, and SEO teams for content alignment and performance.
SEO & Web Content Management
- Oversee keyword research, on-page SEO, and optimization best practices using tools like Google Search Console, SEMrush, or Ahrefs.
- Create SEO-first web content, landing pages, and metadata that rank and convert.
- Ensure consistent quality, tone, and brand alignment across all digital properties.
Editorial Oversight & Copy Management
- Edit and proofread content for clarity, grammar, and accuracy.
- Manage a small team of writers/freelancers; assign tasks and review outputs.
- Own internal communication content such as product updates, scripts, and newsletters.
Analytics & Performance Reporting
- Track performance metrics including traffic, engagement, dwell time, and keyword rankings.
- Generate monthly content performance reports with insights and optimization ideas.
- Analyze user journeys to refine messaging and increase conversion points.
Community & Campaign Support
- Contribute to brand campaigns, thought leadership, and customer engagement efforts.
- Collaborate on community management, email content, and branded storytelling.
Preferred candidate profile
- Strong command over English and Hindi writing and editing
- Expertise in SEO copywriting, on-page/off-page SEO, keyword research
- Proficient with Content Management Systems (CMS), Google Docs, and MS Word
- Working knowledge of Google Analytics, Search Console, and content tracking tools
- Familiarity with AI tools (e.g., ChatGPT) for ideation and optimization
- Experience managing newsletters, internal communications, and content for multiple platforms
Soft Skills:
- Excellent attention to detail and grammar
- Strong communication and team collaboration
- Ability to manage deadlines and multitask effectively
- Creative thinking with a data-driven mindset
Nice to Have:
- Experience in e-commerce SEO, branded content, or B2B commerce
- Knowledge of community engagement, campaign execution, or voice-over scripting
- Exposure to CRO, analytics tools, or publishing systems
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