Specialist
7 days ago
Rishra, West Bengal, India
Kreative Machinez
Full time
₹ 5,00,000 - ₹ 15,00,000 per year
We are looking for a results-driven PPC Executive to manage and optimize pay-per-click campaigns across various platforms. The ideal candidate will have strong analytical skills, attention to detail, and a solid understanding of digital advertising strategies that drive measurable ROI.
Key Responsibilities:
- Plan, create, and manage PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
- Conduct keyword research, competitor analysis, and bid management to optimize performance.
- Write compelling ad copies and coordinate with the creative team for visuals.
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.).
- Prepare regular reports and insights to improve campaign effectiveness
- Manage campaign budgets effectively to ensure maximum ROI.
- Stay updated on industry trends, algorithm updates, and best practices in paid marketing.
Requirements:
- 2–3 years of experience in PPC campaign management.
- Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.
- Strong analytical, numerical, and reporting skills.
- Google Ads Certification is a plus.