Marketing Executive

4 days ago

Ernakulam Kottayam Thrissur, India ti Steps Full time ₹ 6,00,000 - ₹ 8,00,000 per year

Job Summary:

A Marketing Executive plays a key role in promoting a companys products or services, increasing brand awareness, and driving customer engagement. This position involves planning and executing marketing campaigns, conducting market research, and coordinating promotional activities across various channels.

Key Responsibilities:

* Campaign Planning & Execution

* Develop and implement marketing campaigns across digital, print, and social media.

* Monitor campaign performance and adjust strategies to improve results.

* Market Research

Conduct research to identify market trends, customer preferences, and competitor activities.

* Analyze data to inform marketing strategies and product positioning.

* Content Creation

* Write and edit marketing materials including brochures, press releases, and * website content.

* Collaborate with designers and content creators to produce engaging promotional assets.

* Event Coordination

Organize and attend promotional events, exhibitions, and product launches.

Ensure brand visibility and customer engagement at events.

* Digital Marketing

Manage social media accounts and online advertising campaigns.

Track and report on digital metrics such as engagement, reach, and conversions.

* Collaboration

Work closely with sales, product, and design teams to align marketing efforts.

Maintain relationships with media vendors and external agencies.

Required Skills & Qualifications:

* Bachelor's degree in marketing, Business, Communications, or related field.

* Proven experience in marketing or a similar role.

* Strong understanding of marketing principles and digital tools.

* Excellent communication, writing, and organizational skills.

* Proficiency in marketing software (e.g., CRM, analytics platforms, social media tools).

* Preferred Attributes:

* Creative and strategic thinker.

* Ability to multitask and manage deadlines.

* Passion for brand building and customer engagement.

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