Content Writer

Role Overview:

As a Content Writer & PR Strategist, you will be instrumental in crafting and publishing high-impact content while managing our public relations activities. Your expertise in writing engaging content, combined with a strategic approach to PR and SEM, will drive our brand's visibility and credibility.

Key Responsibilities:

Content Creation and Publishing:

• Write, edit, and publish high-quality content including articles, blog posts, case studies, white papers, and other written materials.
• Develop and maintain a content calendar that aligns with marketing and PR goals.
• Research and generate content ideas that resonate with target audiences and reflect industry trends.
• Ensure all content is accurate, compelling, and adheres to SEO best practices to enhance online visibility and engagement.
• Utilize content management systems (CMS) such as WordPress, Magento, or similar platforms to publish and manage content on the company's website and other platforms.
• Optimize content for readability and user experience using HTML/CSS and other web development tools as needed.

Blog Writing and Management:

• Create engaging and informative blog posts that drive traffic and establish thought leadership.
• Monitor blog performance using analytics tools like Google Analytics, SEMrush, or similar platforms to track metrics such as readership, engagement, and conversion rates.
• Engage with readers through comments and social media to foster a community around the blog.
• Collaborate with designers and multimedia experts to enhance blog content with visuals, infographics, and other multimedia elements.

Public Relations Strategy:

• Develop and execute strategic PR plans to enhance the company's brand image and reputation.
• Craft press releases, media pitches, and PR materials that effectively communicate company news, events, and achievements.
• Build and maintain relationships with journalists, media outlets, and influencers to secure coverage and promote positive press.
• Monitor media coverage and industry trends to identify and address potential PR opportunities and challenges.

Campaign and Content Strategy:

• Plan and implement integrated content and PR campaigns to support marketing objectives and business goals.
• Coordinate with marketing and product teams to ensure content and PR initiatives are aligned with brand messaging and overall strategy.
• Track and analyze the performance of content and PR campaigns using data analytics tools to refine strategies and improve outcomes.
• Implement SEM strategies to drive targeted traffic and optimize ROI on paid search campaigns.

Brand Messaging and Consistency:

• Maintain a consistent brand voice and messaging across all content and PR materials.
• Collaborate with internal teams to develop key messaging for various campaigns and initiatives.

Crisis Communication:

• Assist in developing crisis communication strategies and materials to address any issues impacting the company's reputation.
• Manage sensitive communications with professionalism and tact.

Technical Expertise:

• Proficiency in SEO tools such as Moz, Ahrefs, or Google Search Console for keyword research, site audits, and performance tracking.
• Familiarity with SEM tools including Google Ads, Bing Ads, and programmatic ad platforms for managing paid search and display advertising campaigns.
• Basic understanding of HTML/CSS for content formatting and troubleshooting.
• Knowledge of CMS platforms (e.g., WordPress, Magento) and experience with website analytics tools (e.g., Google Analytics, SEMrush).

Qualifications:

• Proven 3+ Years of Experience in content writing and PR strategy, with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Demonstrated ability to create engaging content and execute effective PR campaigns.
• Strong analytical skills and experience with data-driven decision making.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.