SEO & Content Writer (EdTech Startup)

2 weeks ago

Coimbatore Central Coimbatore Tamil Nadu, India Studydote Pvt Ltd Full time ₹ 10,000 - ₹ 1,53,436 per year

About Us

We are an innovative EdTech startup dedicated to transforming how students learn and prepare for competitive exams. Our platform provides high-quality flashcards, practice questions, and study tools to make learning efficient, engaging, and accessible. As we grow, we're looking for a creative and data-driven SEO & Content Writer to scale our digital presence and reach thousands of learners worldwide.

Role Overview

We are seeking a talented SEO & Content Writer who can craft compelling, SEO-optimized content to boost our online visibility, engage our target audience, and drive organic traffic. You will work closely with the marketing and product team to develop blogs, web pages, study resources, and campaigns that rank well on search engines while resonating with learners.

Key Responsibilities

  • Content Creation
  • Write high-quality, engaging, and well-researched articles, blogs, landing pages, and study resources tailored for students.
  • Repurpose academic content into SEO-friendly articles, infographics, and scripts for videos/social media.
  • SEO Strategy & Execution
  • Conduct keyword research, competitor analysis, and topic clustering to identify high-impact content opportunities.
  • Optimize website copy, meta descriptions, titles, and headings for SEO.
  • Monitor and improve search engine rankings using SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console).
  • Content Marketing
  • Develop content calendars aligned with academic cycles, exam dates, and student demand.
  • Collaborate with designers and educators to create visually appealing study materials.
  • Track content performance and iterate based on data insights.

Requirements

  • Proven experience (1–3 years) in SEO content writing, preferably in EdTech, e-learning, or education domains.
  • Strong knowledge of SEO best practices, keyword research, and on-page/off-page optimization.
  • Excellent writing, editing, and proofreading skills with attention to detail.
  • Ability to simplify complex academic/technical topics into engaging, easy-to-read content.
  • Familiarity with Google Analytics, Google Search Console, and SEO tools.
  • Self-starter mindset with the ability to thrive in a fast-paced startup environment.

Nice to Have

  • Understanding of NCLEX, NEET, USMLE, or other exam prep markets.
  • Experience writing for student communities or EdTech platforms.

What We Offer

  • Opportunity to work in a fast-growing EdTech startup with global impact.
  • Creative freedom to experiment and scale content strategies.
  • Collaborative, mission-driven team culture.
  • Competitive salary + growth opportunities.

Job Type: Full-time

Pay: ₹10, ₹15,436.55 per month

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