Digital Marketing Specialist

2 weeks ago

Delhi, Delhi, India AKPS TECHNOLOGY PVT LTD Full time ₹ 4,70,117 - ₹ 5,47,138 per year

Job Title: Digital Marketing SpecialistOverview

We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns. The ideal candidate will have a strong understanding of digital channels, analytics, and strategies to drive brand awareness, customer engagement, and business growth.

Key Responsibilities

  • Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, social media, email, display, content, affiliate, etc.).
  • Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other PPC campaigns for ROI.
  • Conduct keyword research and oversee SEO strategies to improve organic rankings and traffic.
  • Create and manage engaging content for social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube).
  • Track and analyze campaign performance using Google Analytics and other tools, providing regular reports and actionable insights.
  • Manage and grow email marketing campaigns, including automation and A/B testing.
  • Collaborate with design, content, and sales teams to align marketing efforts with company goals.
  • Stay updated with digital marketing trends, tools, and best practices.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Proven experience (2–5 years) in digital marketing or a related role.
  • Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media advertising.
  • Proficiency in content marketing, email automation platforms (e.g., Mailchimp, HubSpot, Klaviyo).
  • Strong copywriting and communication skills.
  • Analytical mindset with the ability to interpret data and optimize campaigns.
  • Familiarity with CMS platforms (WordPress, Shopify, etc.) and basic HTML/CSS is a plus.

Preferred Qualifications

  • Certification in Google Ads, Facebook Blueprint, HubSpot, or similar.
  • Experience in B2B/B2C marketing campaigns.
  • Knowledge of graphic design tools (Canva, Adobe Creative Suite).
  • Experience with marketing automation and CRM tools (HubSpot, Salesforce, Zoho, etc.).

What We Offer

  • Competitive salary + performance incentives.
  • Opportunity to work in a fast-paced, innovative environment.
  • Career growth and professional development opportunities.
  • Flexible working arrangements (remote/hybrid options).

Job Types: Full-time, Part-time, Permanent, Fresher, Internship, Freelance

Contract length: 6 months

Pay: ₹10, ₹47,117.15 per month

Expected hours: 100 per week

Work Location: In person

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