SEO Optimization Specialist

2 weeks ago


Mohali, Punjab, India IT Infonity Full time

Job Title: SEO Executive / SEO Specialist

Experience Required: 2 to 3 Years

Location: Mohali

Employment Type: Full-Time

Job Summary:

We are seeking a skilled and motivated SEO Executive with 2–3 years of hands-on experience in search engine optimization to join our digital marketing team. The ideal candidate should have strong expertise in on-page and off-page SEO, keyword research, technical SEO, and performance tracking, with a proven ability to improve website rankings and organic traffic.

Key Responsibilities:

  • Conduct comprehensive keyword research and competitor analysis to drive content and optimization strategies.
  • Perform On-Page SEO optimization including meta titles/descriptions, header tags, internal linking, and content optimization.
  • Manage Off-Page SEO activities such as backlink building, guest posting, directory submissions, and outreach campaigns.
  • Execute Technical SEO audits and resolve issues related to website speed, indexation, crawl errors, mobile optimization, and schema markup.
  • Optimize website structure to ensure improved search engine indexability and ranking.
  • Coordinate with content and development teams to improve website SEO performance.
  • Monitor Google Search Console & Google Analytics reports regularly and prepare performance dashboards.
  • Track keyword rankings and organic traffic growth.
  • Stay updated with Google algorithm changes and SEO best practices.

Required Skills & Qualifications:

  • 2–3 years of professional experience in SEO / Digital Marketing.
  • In-depth knowledge of:
  • On-Page & Off-Page SEO
  • Technical SEO
  • Keyword Research & Competitive Analysis
  • Link-building strategies
  • Experience with tools such as:
  • Google Analytics, Google Search Console
  • SEMrush / Ahrefs / Moz
  • Screaming Frog
  • Basic understanding of HTML/CSS, WordPress, and website structure.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.

Preferred Qualifications:

  • Experience working with WordPress websites.
  • Knowledge of local SEO and international SEO.
  • Familiarity with content marketing and social SEO strategies.
  • Basic understanding of PPC and website UX is a plus.

Key Performance Indicators (KPIs):

  • Improvement in organic website traffic
  • Keyword ranking growth
  • Lead conversion through organic channels
  • Backlink quality & domain authority growth

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Work Location: In person



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