SEO Optimization Specialist
2 weeks ago
Job Title: SEO Executive / SEO Specialist
Experience Required: 2 to 3 Years
Location: Mohali
Employment Type: Full-Time
Job Summary:
We are seeking a skilled and motivated SEO Executive with 2–3 years of hands-on experience in search engine optimization to join our digital marketing team. The ideal candidate should have strong expertise in on-page and off-page SEO, keyword research, technical SEO, and performance tracking, with a proven ability to improve website rankings and organic traffic.
Key Responsibilities:
- Conduct comprehensive keyword research and competitor analysis to drive content and optimization strategies.
- Perform On-Page SEO optimization including meta titles/descriptions, header tags, internal linking, and content optimization.
- Manage Off-Page SEO activities such as backlink building, guest posting, directory submissions, and outreach campaigns.
- Execute Technical SEO audits and resolve issues related to website speed, indexation, crawl errors, mobile optimization, and schema markup.
- Optimize website structure to ensure improved search engine indexability and ranking.
- Coordinate with content and development teams to improve website SEO performance.
- Monitor Google Search Console & Google Analytics reports regularly and prepare performance dashboards.
- Track keyword rankings and organic traffic growth.
- Stay updated with Google algorithm changes and SEO best practices.
Required Skills & Qualifications:
- 2–3 years of professional experience in SEO / Digital Marketing.
- In-depth knowledge of:
- On-Page & Off-Page SEO
- Technical SEO
- Keyword Research & Competitive Analysis
- Link-building strategies
- Experience with tools such as:
- Google Analytics, Google Search Console
- SEMrush / Ahrefs / Moz
- Screaming Frog
- Basic understanding of HTML/CSS, WordPress, and website structure.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
Preferred Qualifications:
- Experience working with WordPress websites.
- Knowledge of local SEO and international SEO.
- Familiarity with content marketing and social SEO strategies.
- Basic understanding of PPC and website UX is a plus.
Key Performance Indicators (KPIs):
- Improvement in organic website traffic
- Keyword ranking growth
- Lead conversion through organic channels
- Backlink quality & domain authority growth
Job Type: Full-time
Pay: ₹15, ₹25,000.00 per month
Work Location: In person
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