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Research Head
2 weeks ago
Job Title: Research Head – Hindi GEC (TV Channel)
Department: Research
Key Responsibilities:
- Audience Analytics and Ratings:
o Monitor, analyze and interpret BARC data regularly to identify trends,
shifts, and opportunities.
o Provide weekly, monthly, and quarterly performance reports of shows, time
bands, and the overall channel.
o Track competitor performance and market trends in the Hindi GEC space.
- Content Research & Feedback:
o Conduct qualitative and quantitative research to understand audience
preferences, content feedback, and genre trends.
o Develop content testing strategies – pilots, promos, concepts, and new
show ideas.
o Support programming and creative teams with actionable insights for
content development and scheduling.
- Strategic Planning:
o Collaborate with senior management and strategy teams to plan
positioning, time band management, and programming mix.
o Evaluate the impact of key initiatives and suggest optimizations based on
data.
- Consumer Insights:
o Design and execute focus group discussions (FGDs), surveys, and viewer
panels to gather viewer sentiment.
o Generate deep insights from rural and urban audiences for differentiated
targeting.
- Digital & Cross-Platform Data Integration:
o Analyze digital consumption patterns if the GEC is also on OTT/digital
platforms.
o Integrate digital and linear data to derive a unified understanding of
viewership.
- Team Management:
o Lead and guide the research team to deliver timely and insightful reports.
o Coordinate with external research agencies and vendors.
Your job responsibilities may be changed at any time at the sole discretion of the
management.
