Performance Marketing

2 days ago

Bengaluru, Karnataka, India Anomality Full time

Performance Marketing Executive

We are looking for a data-driven Performance Marketing Executive to lead and execute high-impact paid media

campaigns across digital platforms. This role is responsible for driving customer acquisition, retention, and

revenue growth through strategic use of advertising tools, performance analysis, and cross-functional

collaboration.

Key Responsibilities

Campaign Management

● Plan, execute, and optimize full-funnel advertising campaigns across Google Ads, Meta Ads, and other

digital platforms

● Perform daily account management, bid adjustments, and audience targeting to improve campaign

efficiency

Strategy Development

● Develop scalable paid media strategies to drive high-quality traffic, brand awareness, and lead generation

● Continuously test and refine ads, keywords, creatives, and landing pages for improved performance

Performance Analysis & Optimization

● Monitor and analyze campaign performance using KPIs like CPA, CPL, VCR, and ROI

● Generate weekly/monthly reports with actionable insights to refine campaign strategies

Budget Management

● Manage and allocate advertising budgets to maximize return on investment

● Monitor spend, adjust bids, and reallocate resources based on performance data

Collaboration

● Work closely with design, content, and product teams to develop high-performing creatives and landing

pages

● Align with the SEO team to create integrated strategies across organic and paid channels

Required Qualifications

Education

Bachelor's degree in Marketing, Business, or a related field.

Experience

● Minimum 2 years of hands-on experience in Performance Marketing

● Proven expertise in managing Google Ads (Search, Shopping), Meta Ads, and programmatic platforms

(DSPs, SSPs, RTB, etc.)

● Experience optimizing campaigns across e-commerce platforms and setting up virtual shops (e.g.,

Facebook Commerce Manager, Instagram Shopping)

● Familiarity with ad servers such as Google Ad Manager and Meta Business Suite

Skills & Tools

Technical Proficiency

● Google Ads, Meta Ads, Google Analytics

● Facebook Ad Manager, Google Tag Manager

● Programmatic ad platforms

● MS Excel, PowerPoint, bid management tools

Analytical & Strategic Thinking

● Strong grasp of data analysis, audience segmentation, and funnel optimization

● Ability to interpret performance metrics and translate them into growth strategies

Certifications (Preferred)

● Google Ads Certification

● Meta/Facebook Blueprint Certification

Key Skills

PPC | Google Analytics | Campaign Management | Brand Awareness | Market Research | Account

Optimization | SEM | Budgeting | Bid Management | SEO | Performance Reporting

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