Search Engine Optimization Team Lead

2 days ago


Noida, Uttar Pradesh, India Mirchi Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities:

Technical SEO

  • Conduct comprehensive site audits, identify crawl/indexing issues, and implement on-page/off-page optimizations
  • Collaborate with developers to improve site architecture, speed, and Core Web Vitals
  • Ensure structured data and schema markup for enhanced search visibility

ASO (App Store Optimization)

  • Optimize app metadata (titles, descriptions, keywords, screenshots) across iOS App Store and Google Play
  • Track rankings, run A/B tests on creatives, and increase app visibility and downloads

Content & YouTube Optimization

  • Execute SEO strategy for Mirchi YouTube channels (titles, tags, thumbnails, playlists)
  • Perform keyword research and trend analysis to drive organic discovery and engagement
  • Improve the revenue and develop an organic revenue model with the help of AI initiatives

Conversion-Focused Growth

  • Build SEO funnels to convert organic traffic into paid subscribers
  • Collaborate with Tech and Product teams to optimize landing pages, user journeys, and in-app prompts
  • Monitor and improve KPIs of subscription

Skills & Qualifications:

  • 7-10 years of SEO experience, including some experience in subscription-based or app-first business
  • Proven track record in
    Technical SEO
    and
    ASO
    (iOS & Android)
  • Strong knowledge of
    YouTube SEO
    and regional-language content strategies
  • Familiarity with music/entertainment industry trends is a plus
  • Ability to analyze data, run experiments, and present clear ROI-driven strategies
  • Excellent communication and project management skills

Tools & Platforms:

  • SEO & Keyword Research:
    Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Ahrefs, SEMrush, Moz, Screaming Frog, Sitebulb etc
  • App Store Optimization:
    App Store Connect, Google Play Console, Sensor Tower, App Annie
  • Content & Video Optimization:
    YouTube Studio, TubeBuddy, VidIQ, Google Trends
  • Technical/Reporting Tools:
    Data Studio/Looker, Excel/Google Sheets, basic HTML/CSS for troubleshooting


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