BTL Excutive

1 day ago

Patna, Bihar, India RSPL Group Full time ₹ 15,00,000 - ₹ 25,00,000 per year
  • Designing Marketing ATL/BTL activities in accordance with the Market Analysis Marketing activation and execution of Activities developed for achieving ROI as per the Business objectives.
  • Handling all ATL/BTL marketing activities with ownership and responsibility.
  • Marketing communication that uses mass media channels such as television, radio, print, outdoor advertising, and online media to reach a wide audience.
  • Identifying & ensuring that ATL/BTL activity are done as defined & documented.
  • Implementing and tracking Marketing programs for distributors and retailers designed to increase Sales, Category Presence, Brand Visibility and Brand Awareness.
  • Monitoring and evaluating Marketing Programs and ATL/BTL Campaigns and activities to measure effectiveness and recommendation of improvements as needed.
  • To successfully coordinate for and represent the company in onsite/offsite meetings and prestigious annual industry trade shows.
  • To create congenial environment for team members and develop healthy work atmosphere.