Senior Analyst

Deloitte US Client and Marketing organizations – Demand Gen: Analyst About Deloitte US Client and Marketing organizations

U.S. India, Client & Market Growth Businesses, Global, and Strategic Services (CMG and BGS) drive the marketing programs, initiatives, and priority client-facing programs in the U.S. regions. India CMG and BGS is focused on quality and operational excellence and is constantly challenging and refining its business model to ensure proper support of marketing processes, services, and deliverables in the United States. Mission of CMG and BGS is to support, augment, and complement marketing efforts of Deloitte through the development of marketing and business development materials and services.

About Demand Gen:

We enable stakeholders to tell their business impact stories through data-driven insights. We provide end–to-end solutioning across the data to insights journey

• Partner with stakeholders to identify their business needs and provide technical/analytical solutions
• Provides end-to-end support around database management, data visualization, data science, data reporting and technology development
• Generate insights out of data and provide actionable recommendations to business
• Provide dedicated support to manage integrity of processes, tools, and databases

Work you will do

The Lead Management Analyst supports Deloitte's marketing and sales teams by ensuring the efficient handling, tracking, and nurturing of sales leads. This role plays a critical part in maintaining data quality, facilitating communication between teams, and helping to optimize the lead management process to drive business growth.:

Key Responsibilities

• Lead Data Management & Tracking
• • Maintain and update the lead database to ensure information accuracy, consistency, and compliance with data privacy regulations.
• Use Excel and Salesforce (or similar CRM platforms) to manage lead workflows and keep pipelines current and actionable.
• Lead Qualification & Assignment
• • Perform initial review and qualification of inbound leads using established demand generation criteria.
• Assign and route qualified leads to sales or business development teams for timely follow-up.
• Performance Reporting & Analytics
• • Develop and deliver regular reports and dashboards that illustrate lead status, conversion metrics, and pipeline health.

• Analyze lead data to pinpoint trends, gaps, and opportunities for demand generation and process improvement.

• Process Support & Optimization

• • Assist in the execution of lead nurturing campaigns and support ongoing follow-up activities.
• Collaborate within the demand generation team to refine lead management processes, suggest enhancements, and implement best practices.
• Stakeholder Partnership
• • Serve as a go-to resource for lead-related inquiries, process documentation, and workflow support across sales and marketing teams.
• Help onboard and train colleagues or junior staff on lead management tools and methods.

Qualifications

• Education: Bachelor's degree in Business, Marketing, Information Systems, or a related field.
• Experience: 3–5 years in lead management, sales operations, or marketing operations—preferably within a demand generation setting.
• Technical Skills: Advanced proficiency in Microsoft Excel (data analysis, pivot tables, formulas) and experience with CRM platforms such as Salesforce or Microsoft Dynamics.
• Analytical Mindset: Ability to interpret data, generate insights, and recommend actionable improvements.
• Communication: Strong written and verbal communication skills; effective collaborator in cross-functional environments.
• Organization: Skilled at managing multiple priorities and tasks, ensuring details and deadlines are consistently met.

Preferred Attributes

• Self-starter with strong personal ethics and a proactive team attitude.
• Able to work independently, manage small projects or engage in parts of larger initiatives.
• Positive approach to learning new processes and adapting to business change.

How you'll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on- the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India.

Benefits to help you thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 317721