Head of Admissions

2 weeks ago

Tangra, West Bengal, India iLead Full time ₹ 12,00,000 - ₹ 18,00,000 per year

Position: Head of Admissions

Location: iLEAD, Kolkata

Type: Full-Time

Salary: Competitive, based on profile and experience

Job Description

iLEAD is seeking a dynamic and experienced Head of Admissions to lead the entire admissions function across UG and PG programs. The role requires strong strategic thinking, sales leadership, data-driven decision making, and the ability to manage a high-performing counselling and telecalling team. This position plays a critical role in achieving enrollment targets and ensuring an exceptional applicant experience.

Key ResponsibilitiesStrategic Leadership & Planning

  • Design and implement the annual admissions strategy across UG and PG programs.
  • Set enrollment targets and lead planning efforts to achieve them.
  • Identify growth opportunities in markets, channels, and partnerships.

Sales Management & Conversion

  • Drive qualified lead-to-application and application-to-enrollment conversion through structured sales processes.
  • Personally oversee key lead segments and monitor team-level sales performance.
  • Ensure high-quality and consistent counselling practices across the team.

Counselling & Telecalling Operations

  • Lead a team of admissions counsellors and telecalling executives responsible for engaging and converting large lead volumes.
  • Set performance metrics for counsellors and callers; run daily/weekly performance reviews.
  • Ensure quality control, training, and scripting consistency across all outbound and inbound communications.

CRM & Funnel Optimization

  • Oversee CRM usage (Meritto) for lead management, automation, and reporting.
  • Use filters and data insights to provide targeted lead segments for improved conversion.
  • Define lead qualification frameworks and implement structured follow-up mechanisms.
  • Leverage CRM analytics to identify drop-offs, improve follow-up strategies, and optimize conversions.

Data-Driven Strategy

  • Track and analyse key funnel metrics including lead quality, counsellor productivity, and call-to-conversion ratios.
  • Run weekly dashboards and prepare executive-level reports.

Team Management & Development

  • Recruit, train, and mentor a high-performing admissions team.
  • Implement continuous training on counselling, product knowledge, and CRM utilisation.
  • Build a culture of accountability, urgency, ownership, and excellence.

Collaboration & Coordination

  • Align closely with marketing, academic, and outreach teams for messaging consistency and seamless candidate experience.
  • Coordinate with external consultants, agencies, and school networks where relevant.

Candidate Profile

  • Education: Graduate/Postgraduate in Business Administration, Marketing, or a related field (Essential).
  • Experience: Minimum 12+ years in admissions, education sales, or B2C consultative sales (Essential).
  • Proven experience in managing counselling teams and medium to large-scale telecalling operations (Essential).
  • Demonstrated success in driving student enrollment in higher education institutions (Essential).
  • Technical Skills: Hands-on experience with CRM systems (Essential).
  • Analytical Skills: Strong analytical and data interpretation capabilities (Essential).
  • Leadership & Personal Traits: High energy, goal-oriented mindset with excellent communication and leadership abilities (Essential).

Job Type: Full-time

Pay: ₹100, ₹150,000.00 per month

Work Location: In person