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Marketing Copywriter

2 weeks ago

Bengaluru, Karnataka, India Keenai Global Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Company Description

At Keenai, we're reimagining wealth for India's most sophisticated investors — HNIs, UHNIs, and Family Offices. Think of us as the bridge between traditional finance and modern wealth-tech: premium, data-driven, and future-ready.

We're not just another fintech. We're building a brand that
speaks to billion-dollar family offices
,
HNIs and UHNIs,
while staying bold enough to challenge the status quo. And content is at the center of this journey - shaping perception, driving conversations, and making us the go-to voice in the industry.

Job Type: On site

Location: Bengaluru

What you'll do

  • Content Creation
  • Write sharp, credible, and engaging content for LinkedIn, blogs, newsletters, whitepapers, and marketing collaterals.
  • Copywriting
  • Craft persuasive copy for campaigns, product positioning, pitch decks, and client communications.
  • Research & Insights
  • Stay on top of market trends, wealth management strategies, and macroeconomic shifts to fuel content.
  • CXO Thought Leadership
  • Work closely with leadership to translate their perspectives into high-quality, publish-ready articles/posts.
  • Tone & Clarity
  • Simplify complex financial topics for different audiences — from seasoned investors to curious newcomers.

Qualifications

  • 2–3 years of experience in
    finance writing / content / copywriting
    (background in finance, consulting, journalism, or fintech = big plus).
  • Strong research skills with the ability to turn data and trends into actionable narratives.
  • Excellent writing chops: you can switch between
    long-form content (reports, blogs)
    and
    short, persuasive copy (social posts, campaigns)
    .
  • Interest in markets, investing, and wealth management.
  • Bonus: exposure to LinkedIn/Twitter content formats and AI-assisted writing tools.

Why this role is exciting

  • Write for an audience that includes
    family offices, HNIs, and industry leaders
    — people shaping wealth in India.
  • See your work come alive across
    LinkedIn, reports, and events
    with high visibility.
  • Work directly with CXOs and senior leaders to
    shape thought leadership
    .
  • Be part of a team that's
    building a premium wealth-tech brand from scratch
    .
  • Learn fast, experiment, and do career-defining work in the intersection of
    finance + storytelling
    .