
CRM Lead- Mumbai worli
3 days ago
Job Title:
CRM Lead / CRM
Location:
Worli, Mumbai
Apply at:
About Kiddopia:
Kiddopia is a leading kids' learning and gaming app loved by millions worldwide. We are looking for a
CRM Lead / Manager
to drive user engagement, retention, and growth through data-driven CRM strategies.
Responsibilities:
- Plan and execute
email marketing campaigns
to engage users. - Set up and optimize
in-app events
for improved CRM workflows. - Manage and analyze campaigns with
A/B testing
to boost performance. - Collaborate with cross-functional teams to tailor campaigns for the
US market
. - Utilize CRM tools to track performance, optimize user journeys, and ensure campaign effectiveness.
Requirements:
- 5–8 years of experience in CRM / lifecycle marketing.
- Strong expertise in
email marketing & campaign management
. - Proficiency in
CRM tools
(HubSpot, Braze, MoEngage, or similar). - Prior experience with
US market audience
. - Data-driven mindset with proven track record of managing and scaling CRM programs.
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