CRM Lead- Mumbai worli

4 days ago

Worli Maharashtra, India Kiddopia® Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title:
 CRM Lead / CRM

Location:
 Worli, Mumbai

Apply at:
 

About Kiddopia:

Kiddopia is a leading kids' learning and gaming app loved by millions worldwide. We are looking for a 
CRM Lead / Manager
 to drive user engagement, retention, and growth through data-driven CRM strategies.

Responsibilities:

  • Plan and execute 
    email marketing campaigns
     to engage users.
  • Set up and optimize 
    in-app events
     for improved CRM workflows.
  • Manage and analyze campaigns with 
    A/B testing
     to boost performance.
  • Collaborate with cross-functional teams to tailor campaigns for the 
    US market
    .
  • Utilize CRM tools to track performance, optimize user journeys, and ensure campaign effectiveness.

Requirements:

  • 5–8 years of experience in CRM / lifecycle marketing.
  • Strong expertise in 
    email marketing & campaign management
    .
  • Proficiency in 
    CRM tools
     (HubSpot, Braze, MoEngage, or similar).
  • Prior experience with 
    US market audience
    .
  • Data-driven mindset with proven track record of managing and scaling CRM programs.

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