Senior Data Analyst, Marketing Science

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200 countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

Join our team, and help us shape the future of anime

About the role

We are looking for a hands-on Senior Marketing Science Analyst with a passion for understanding data, tracking business trends, and storytelling to join the Center for Data and Insights team. This position will report to the Vice President, Business Intelligence & Analytics, and will collaborate with data engineers, campaign managers, and marketing leaders to investigate campaign trends, build business insights, and recommend proactive measures to enable better business decisions every day. The right person for this position is a service-minded, empathetic problem-solver who will be motivated by the opportunity to build a centralized insights service team from the ground up

• Partner with Branch/ Adjust MMPs, direct response, and media buying agencies to define and implement campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across a wide range of business lines (theatrical, streaming, e-commerce, etc.)
• Partner with cross-functional teams to design analytics and reporting tools that will be instrumental to distribute certified dashboards and presentations.
• Evaluating media measurement leveraging MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and Incrementality A/B Testing
• Lead / Assist in development of testing roadmaps, measurement plans, KPI & KLI reporting based on set marketing objectives linked to key campaigns and always-on digital marketing tactics.
• Deliver ad hoc analysis for client stakeholders throughout marketing, working with the channel leads, planning, and client service departments.
• Partner with paid marketing teams in building weekly insight decks for the Marketing leadership team by collaborating effectively across teams, documenting the impact of strategic initiatives on benchmarks, and tracking the progress towards company goals.
• Partner with cross-functional teams to design analytics and reporting tools that will be instrumental to distribute certified dashboards and presentations.
• Connect ideas into cohesive, well-grounded recommendations, using creative, structured, and analytical thinking with the help of effective data visualization
• Work with offshore and onsite teams and lead the sprint planning/management
• Maintain a culture of high-quality output and outstanding customer service by effectively communicating at all levels, ensuring that work gets done, and responding effectively to

About You

• 8 years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization.
• 3 years of experience in writing complex SQL queries, experience in marketing data automation.
• 3 years of experience with data visualization tools like Tableau, Superset, etc.
• Understanding of install and user-level paid campaign tracking to support multi-touch attribution via UTMs and MMP data for all major marketing channels
• Proficiency in data analysis, including defining critical metrics, statistical and predictive modeling concepts, descriptive statistics, and experimental design
• Experience in Marketing analytics tools like Google Analytics, Adjust, Braze, Branch, etc.
• Experience working with large data sets (Terabytes of data/ billions of records).
• Deep expertise in measuring marketing performance against lifetime value metrics.
• Outstanding teamwork skills: You have excellent interpersonal skills. You're a good listener. You place the success of the company ahead of any particular idea. Proven ability to work across a globally, matrixed organization.
• BS in Statistics, Computer Science, Information Systems, or a related field

About the Team

The Center for Data and Insights (CDI) is the centralized team of data engineering, BI, analytics, and data science experts, passionate about servicing the organization with timely and certified reports and insights The mission of the group is to inspire, support, and guide our stakeholders to be data-aware as well as build out the systems of intelligence to discover insights and act on them.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Best-in class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
• Free premium access to Crunchyroll
• Professional Development
• Company's Paid Parental Leave
• up to 26 weeks for birthing parents
• up to 12 weeks for non-birthing parents
• Hybrid Work Schedule
• Paid Time Off
• Flex Time Off
• 5 Yasumi Days
• Half-Day Fridays during the summer
• Winter Break

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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