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Digital Marketing Executive

2 weeks ago

Mumbai, Maharashtra, India Antilla Estates Private Limited Full time

Job Title: Digital Marketing Executive

Company: Antilla Estate Pvt. Ltd.

Location: Lower Parel, Mumbai

Experience: Minimum 2 Years

Industry: Real Estate (Preferred)

Working Days: Monday to Friday (Alternate Saturdays Working)

About the Role

Antilla Estate Pvt. Ltd. is looking for a proactive and detail-oriented Digital Marketing Executive who will manage and oversee digital marketing initiatives with a strong focus on agency coordination and brand alignment. The role involves working closely with external digital marketing agencies, ensuring performance-driven campaigns, and maintaining consistent brand communication across all digital platforms.

Key Responsibilities


• Coordinate and work closely with external digital marketing agencies for SEO, paid campaigns, social media, and lead generation activities.


• Plan, monitor, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other digital channels, in collaboration with agencies.


• Oversee on-page and off-page SEO activities executed by agencies to ensure improved website visibility, rankings, and lead quality.


• Review keyword research, ad copies, landing pages, and creatives to ensure brand consistency and real estate relevance.


• Track, analyze, and evaluate campaign performance, leads, and ROI; share insights and optimization requirements with agencies.


• Ensure timely execution of campaigns aligned with project launches, inventory availability, and brand positioning.


• Prepare and present performance reports, insights, and recommendations to management.


• Act as a single point of contact between internal teams (design, sales, management) and external agencies.


• Stay updated with the latest digital marketing trends, tools, and best practices, especially in the real estate sector.

Requirements


• Minimum 2 years of experience as a Digital Marketing Executive or similar role.


• Practical understanding of SEO (on-page & off-page) and digital advertising concepts.


• Experience in coordinating with digital marketing agencies for paid ads, SEO, and social media.


• Familiarity with Google Ads, Meta Ads, analytics tools, and performance tracking metrics.


• Prior exposure to real estate digital marketing or SEO will be a strong advantage.


• Strong analytical skills with the ability to evaluate agency performance and campaign effectiveness.


• Excellent communication, coordination, and stakeholder management skills.


• Organized, brand-focused, and result-oriented mindset.