Senior Associate, Employer Brand
6 hours ago
Senior Associate, Employer Brand & Recruitment Marketing GCF 4
What you will do
As the Senior Associate, Employer Branding & Recruitment Marketing, youll have the opportunity to help Amgen craft its diverse and outstanding culture of future talent through a large variety of initiatives. Youll help our recruiters win by understanding the talent needs of the business and providing strategies that strengthen our employer brandsuch as crafting compelling messaging, optimizing candidate touchpoints, and aligning brand presence across channels. Its your goal to help bring in the best talent the market has to offer.
Key Responsibilities Include:
- Build and implement innovative outreach programs to attract top talent and ensure talent strategy alignment
- Serve as the liaison between Global Talent Acquisition (GTA), Diversity, Inclusion & Belonging (DI&B), corporate affairs, functional business leaders, site communications, global HR leaders and Employee Resource Groups
- Partner with functional DI&B leads to align on hiring initiatives, conferences, and talent attraction efforts
- Develop, implement, and maintain a strategy for innovative and inclusive hiring practices
- Thought partner to Global content contributors to ensure hiring campaigns are engaging, exciting and build employer brand awareness
- Work with global teams to define and localize the brand and recruitment marketing strategies across the candidate life cycle
- Responsible for building brand awareness and talent attractions campaigns at all career levels
- Audit and share effective benchmarks for measuring the impact of social media campaigns
- Understand and mentor on the competitive talent landscape from the lens of traditional industry competitors to emerging and well-established technology industry companies
- Regularly analyze, review and report on effectiveness of campaigns to improve results and make recommendations as needed
- Build new ways for improving candidate experience and engagement
- Serve as a brand ambassador and educate others on standard methodologies and utilization of their personal brand and the employer brand
- Stay updated on the newest trends in social media channels/sources
- Seek out creative on-brand stories about the culture of the company (staff profiles, events, activities, volunteer efforts, professional development, etc.)
- Partner with the enterprise corporate communications team to deliver relevant company information using the brand voice and tone locally, regionally and globally
- Lead Amgens relationship with the external recruitment marketing agency
WinWhat we expect from you.
- Bachelors degree in human resources, or another related field
- 2 -4 years of employer brand and recruitment marketing experience, however, an equivalent combination of experience and/or education will be taken into consideration
- Experience building positive relationships with internal and external partners, diversity-based organizations, and other career services representatives
- Strong digital literacy, including Word, Excel, PowerPoint, etc.
- Global recruitment and/or marketing experience
- Experience with recruitment marketing and branding tools such as: video story telling platforms (iCIMS or SeenIt preferred), inclusive language tools, programmatic advertising software
- Ability to manage cross-functional relationships
- Self-sufficient and can work with little direct supervision
- Project Management experience
- Experience in handling external agency partnerships
- Programmatic advertising experience
- Ability to analyze and report on candidate engagement data
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