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Product User engagement

5 hours ago

Mount Poonamallee Road Chennai Tamil Nadu India NielsenIQ Full time
Job Description

Product - User Engagement Specialist

The User Engagement Specialist will sync all projects that aim to increase the organic improvement of user engagement with the platform. Both external user and internal.

This person define and be the focal point for any project that aims to send automated communications to users, both internal and external, ensuring technical compliance and balancing the user experience due to these communications.

Responsibilities:

  • Lead projects that aim to increase organic portal user engagement
  • Oversee, direct and advise other user engagement project leaders on how to effectively integrate their project into the existing user engagement scheme
  • Plan and activate user engagement tools for accuracy, scale and automation (ChurnZero and/other)
  • Manage production deliverables and capabilities with service-level SLA
  • Develop communication campaigns, plays & walkthroughs strategies, define segments and target audiences of users for engagement and conversion based on business KPI's
  • Keep up-to-date with new capabilities - Learn, adapt and implement best practices, technologies and methods
  • Create, maintain and track business related KPI, using alerts to internal stakeholders and follow-up procedures
  • Conduct regular data checks for data integrity and alert stakeholders accordingly
  • Design the system and processes to support thousands of users effectively

Key Role Targets:

  • Production capabilities SLA within Activate standards
  • Create scalable procedures for all production capabilities
    • For supporting existing deliverables
    • For creating new features
    • For supporting future deliverables
  • Ensure new CSM and PE are adequately onboarded onto ChurnZero
    • Training
    • Procedures
    • Alerts management
  • Ensure timely deployment and integrity of existing and new engagement projects

Qualifications

  • 2-3 years of experience in data analysis applicable to client-related business issues
  • Experience designing operational processes with scale at mind
  • Strong analytical aptitude, using data to extract continuous improvement decisions
  • Polished, persuasive, call-to-action communication skills with clients as the main target audience
  • Tech savvy
  • High level of Excel. Prior experience creating dashboards in Power Bi/BI tool – an advantage
Additional Information

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles:

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the