Social Media Executive
2 weeks ago
Key ResponsibilitiesSocial Media & Content Strategy
- Plan, create, and manage SEO-optimised and audience-driven content across social media platforms, blogs, websites, and landing pages.
- Develop creative campaigns to boost engagement, brand awareness, and organic reach.
- Tailor tone, voice, and content style for different industries and brand personalities.
- Collaborate with the design and marketing teams to produce visually compelling and performance-based content.
SEO Management
- Conduct keyword research, competitor analysis, and on-page SEO optimisation.
- Enhance social media SEO visibility through keyword-integrated captions, hashtags, and post descriptions.
- Monitor and improve SERP rankings, CTRs, and keyword performance across multiple platforms.
- Develop and execute link-building and content optimization strategies.
Analytics & Reporting
- Track performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and social media insights.
- Deliver monthly performance reports with actionable insights to improve engagement, traffic, and conversions.
- Maintain a strong focus on ROI and lead generation from both organic and social channels.
Collaboration & Growth
- Work closely with marketing, design, and client teams to align social and SEO strategies with business goals.
- Stay updated with social media and SEO trends, algorithm updates, and best practices.
- Mentor junior team members and support process improvements for content and SEO efficiency.
Requirements
- Minimum 3–5 years of hands-on experience in social media management, content creation, and SEO.
- Proven track record in growing engagement, follower base, and organic visibility.
- Strong knowledge of SEO tools (SEMrush, Ahrefs, Google Analytics, etc.) and social media platforms.
- Excellent content writing and communication skills in English.
- Experience working in a marketing or advertising agency is mandatory.
- Ability to manage multiple brands and deadlines efficiently.
Nice to Have
- Experience handling brands in fintech, fashion, NGO, or alcobev sectors.
- Familiarity with WordPress, CMS tools, or basic HTML/CSS.
- Understanding of social media algorithms and paid campaign coordination.
What We Offer
- Opportunity to work with a diverse range of clients and industries.
- A creative, growth-focused environment with collaborative teams.
- Competitive salary based on experience.
- Long-term growth potential with leadership opportunities.
- Office located in Andheri West – Mumbai's creative hub.
Job Type: Full-time
Pay: ₹25, ₹40,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
Work Location: In person
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