Copywriter

4 days ago

Baner, Maharashtra, India f344e82d-7d29-4d1c-8cdd-2cea51febba1 Full time ₹ 20,000 - ₹ 40,000 per year

About Us

Big Drops Marketing Group is a leading performance Ad network with offices in the UAE, India, and the U.S. We specialize in promoting a wide range of offers across multiple channels, with a primary focus on email marketing. We work across industries like home services, finance, and insurance — driving measurable results through data, creativity, and precision.

We're now looking for an experienced, conversion-driven Copywriter who can think beyond words — someone who lives and breathes marketing angles, understands consumer psychology, and can adapt creative ideas to different funnels (VSLs, pre-landers, email sequences, and checkout flows).

Location: Remote / Hybrid

Key Responsibilities

  • Conceptualize and write high-converting copy for email campaigns, pre-landers, advertorials, VSLs, interstitials, and checkout pages.
  • Develop and test multiple marketing angles based on audience segments, offers, and traffic source insights.
  • Collaborate with design, media buying, and funnel teams to optimize A/B test performance across creatives and landing pages.
  • Write and code HTML text creatives for email (understanding how inboxing, formatting, and compliance work).
  • Use AI tools (ChatGPT, Jasper, Claude, etc.) strategically to ideate, draft, and refine ad copy or variations.
  • Research competitors, hooks, and winning offers to reverse-engineer successful funnels.
  • Maintain brand tone while adapting to direct-response psychology and compliance standards (CAN-SPAM, FTC).

Required Skills & Experience

  • 3+ years of experience in direct response or performance marketing copywriting.
  • Deep understanding of VSLs, Pre-Landers, Interstitials, and Checkouts — what makes each convert
  • Strong grasp of email marketing copy, subject lines, and compliance-friendly formatting.
  • Hands-on knowledge of HTML/CSS basics to build and tweak text creatives.
  • Proven record of writing copy that converts cold traffic into leads or sales.
  • Familiarity with AI writing tools and A/B testing strategies.
  • Exceptional attention to detail and a fast, iterative work ethic.

Nice to have preferred

  • Experience with funnel platforms (ClickFunnels, custom-built systems, WordPress).
  • Understanding of ESPs, deliverability, and creative rendering in inboxes.
  • Awareness of U.S. market trends in finance, insurance, home improvement, and lifestyle niches.

What we can Offer

  • Competitive compensation
  • Flexible work (remote/hybrid).
  • 5 day working(Monday to Friday)

Please share resume at

Job Type: Full-time

Pay: ₹20, ₹40,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off
  • Work from home

Application Question(s):

  • How Much Experience do you have in copywriting?
  • What's Your Current CTC?
  • What's Your Excepted CTC?

Work Location: In person

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