Remarketing executive

1 week ago

Mota Varachha Surat Gujarat, India Hical Technologies Pvt Ltd Full time ₹ 2,00,000 - ₹ 3,50,000 per year

About Hisab

Hisab is a simple and powerful invoicing, accounting, and inventory software designed for Indian MSMEs. We are building our marketing team and looking for a Remarketing Specialist who will focus on engaging trial users (via WhatsApp and Email) and guiding them towards becoming paid customers.

Key Responsibilities:

  • Develop and execute WhatsApp and Email remarketing campaigns to re-engage trial users who have not converted.
  • Create and manage automated workflows, drip campaigns, and personalized messaging for different user segments.
  • Analyze user behavior and product usage data to design targeted campaigns that increase conversion from trial to paid.
  • Track and optimize campaign performance metrics — open rates, click-through rates, conversions, unsubscribe rates.
  • Collaborate with the content and design team to ensure engaging templates and consistent messaging.
  • Conduct A/B tests on subject lines, messaging, visuals, and CTAs to maximize impact.
  • Stay updated with WhatsApp Business API updates and best practices in email marketing to ensure compliance (GDPR, CAN-SPAM, etc.).
  • Work closely with the inside sales team to align remarketing efforts with customer insights and product feedback.

Requirements:

  • 2–3 years of experience in Email / WhatsApp marketing, CRM campaigns, or remarketing.
  • Hands-on experience with WhatsApp Business API tools and email marketing
  • Strong skills in segmentation, automation, and customer journey mapping.
  • SaaS or subscription product marketing experience.
  • Knowledge of compliance regulations related to digital communications.
  • Familiarity with A/B testing, personalization, and dynamic content.
  • Strong analytical mindset — ability to use analytics tools like Google Analytics or any other.
  • Excellent communication and copywriting skills for short, impactful messages.
  • Comfortable working in a fast-paced startup environment.

Job Type: Full-time

Pay: ₹20, ₹35,000.00 per month

Work Location: In person

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