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Content Specialist

2 weeks ago

Jaipur, Rajasthan, India VGL Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About VGL Group
Vaibhav Global Limited (VGL) is a leading
electronic retailer of jewelry and lifestyle products
. In FY , VGL reported a
turnover of ~$365 million
and employs
4,000+ people globally
, with
3,000+
based in Jaipur, India.

Multi-Channel Presence
VGL reaches a broad audience through its
TV, e-commerce, and digital retail platforms
:

  • Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
  • TJC, UK – Reaches 27M+ homes through TV and digital platforms.
  • Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL's European market presence.
  • Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
  • Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

  • Your Purchase Feeds… – VGL's flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
  • Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
  • Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
  • IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
  • Assigned a 'Combined ESG Rating 72 (Strong)' from ICRA ESG Ratings Limited

Talent & Culture

  • Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
  • Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
  • GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

  • Top Exporter Award – Honored by GJEPC for being India's largest exporter of silver and colored gemstones.
  • Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

As a Content Specialist, you will be responsible for producing impactful content across customer touchpoints, including promotional banners, email campaigns, SMS/MMS, and push notifications. You will be a key voice in how we connect with our US-based audience, blending brand tone, conversion goals, and campaign-specific messaging.

You will collaborate closely with the design team, sales and marketing teams to craft messages that resonate, convert, and reflect the voice of Shop LC.

Key Responsibilities

  • Write engaging, brand-consistent copy for:

  • Website banners (hero images, promos, category highlights)

  • Daily and promotional email campaigns
  • SMS and MMS messages (short-form, offer-focused, mobile-friendly)

  • Push notifications with strong CTAs

  • Craft clear, action-oriented headlines and CTAs optimised for the US retail customer

  • Translate briefs into compelling content while maintaining high standards of clarity and creativity
  • Collaborate with graphic designers and campaign planners
  • Contribute to creative brainstorming sessions and content calendars
  • Stay aligned with marketing goals (traffic, conversion, engagement rates) and adapt copy accordingly
  • Ensure accuracy in tone, spelling, and grammar; proofread all outgoing content
  • Track content performance and apply learnings to improve engagement
  • Stay updated on e-commerce trends and competitive messaging in the US market

Required Skills & Experience

  • 2–3 years of copywriting/content writing experience, preferably in an e-commerce, fashion, or retail brand
  • Strong understanding of US customer behaviour, tone preferences, and offer messaging
  • Experience writing email/SMS/push content with a focus on clarity and conversion
  • Proven ability to write short-form, high-impact copy within tight deadlines
  • Familiarity with tools like Klaviyo, Attentive is a strong plus
  • Excellent command of English (US spelling and grammar), with a keen eye for detail
  • Ability to work in a fast-paced, campaign-heavy environment
  • Strong team player with excellent communication skills
  • Background in fashion, lifestyle, or home retail writing
  • Experience with A/B testing, understanding what copy performs better