Content Specialist

About VGL Group
Vaibhav Global Limited (VGL) is a leading
electronic retailer of jewelry and lifestyle products
. In FY , VGL reported a
turnover of ~$365 million
and employs
4,000+ people globally
, with
3,000+
based in Jaipur, India.

Multi-Channel Presence
VGL reaches a broad audience through its
TV, e-commerce, and digital retail platforms
:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL's European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL's flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a 'Combined ESG Rating 72 (Strong)' from ICRA ESG Ratings Limited

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India's largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

As a Content Specialist, you will be responsible for producing impactful content across customer touchpoints, including promotional banners, email campaigns, SMS/MMS, and push notifications. You will be a key voice in how we connect with our US-based audience, blending brand tone, conversion goals, and campaign-specific messaging.

You will collaborate closely with the design team, sales and marketing teams to craft messages that resonate, convert, and reflect the voice of Shop LC.

Key Responsibilities

• Write engaging, brand-consistent copy for:

• Website banners (hero images, promos, category highlights)

• Daily and promotional email campaigns
• SMS and MMS messages (short-form, offer-focused, mobile-friendly)

• Push notifications with strong CTAs

• Craft clear, action-oriented headlines and CTAs optimised for the US retail customer

• Translate briefs into compelling content while maintaining high standards of clarity and creativity
• Collaborate with graphic designers and campaign planners
• Contribute to creative brainstorming sessions and content calendars
• Stay aligned with marketing goals (traffic, conversion, engagement rates) and adapt copy accordingly
• Ensure accuracy in tone, spelling, and grammar; proofread all outgoing content
• Track content performance and apply learnings to improve engagement
• Stay updated on e-commerce trends and competitive messaging in the US market

Required Skills & Experience

• 2–3 years of copywriting/content writing experience, preferably in an e-commerce, fashion, or retail brand
• Strong understanding of US customer behaviour, tone preferences, and offer messaging
• Experience writing email/SMS/push content with a focus on clarity and conversion
• Proven ability to write short-form, high-impact copy within tight deadlines
• Familiarity with tools like Klaviyo, Attentive is a strong plus
• Excellent command of English (US spelling and grammar), with a keen eye for detail
• Ability to work in a fast-paced, campaign-heavy environment
• Strong team player with excellent communication skills
• Background in fashion, lifestyle, or home retail writing
• Experience with A/B testing, understanding what copy performs better